Increase Traffic to Your Website With This 6 Methods

Businesses of all sizes are continually looking for ways to increase traffic to your website. Fortunately, there are many ways, both paid and free, that a business can gain more customers and see a marked increase in traffic to their site. Here are the best methods for increasing traffic to your site. Increase Traffic to Your Website  With Paid Advertising. Display advertising, social media advertising, and paid search are all effective ways to attract customers and build your brand. You can adjust your paid strategies depending on your goals. Each paid channel has its own advantages and disadvantages, so before you include them in your budget, carefully research each method and make sure it is in line with your objective. Get Social to Increase Traffic to Your Website . It’s no longer enough to merely produce high-quality content in the hopes that people will find it, you have to be proactive with your approach. One of the best ways to boost traffic to your site is to use the many different social media platforms to promote your content. Write Irresistible Headlines. Your headline is one of the most critical parts of your content. If you don’t have a compelling headline, even the most comprehensive blog post will go unread. It is essential that you think carefully about your headline before you publish the content to your site. Target Long-Tail Keywords. If you already have your high commercial intent keywords covered, then it’s time to target the long-tail keywords. Long-tail keywords make up a majority of web searches these days. This means that if you’re not targeting them as a part of your SEO or paid search efforts, then you’re missing out on potential traffic. Start Guest Blogging . Despite what you may have heard, guest blogging isn’t dead. Being able to secure a guest post on a reputable site can dramatically increase blog traffic to your site while helping to build your brand. However, standards for guest blogging have changed, and spammy tactics could result in receiving stiff penalties. Internal Linking. The health of your site’s link profile isn’t only determined by how many other sites link back to yours, but it can also be affected by your internal linking. When you create and publish content on your website, be sure to look out for opportunities to place internal links. Not only does this help your SEO efforts, but it will also result in a better experience for your visitors. These are just a few of the best ways to increase traffic to your website. Using only one or a combination of several will bring the visitors to your site that you’ve been waiting for. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Increase Your Website Traffic Boost Your Website Traffic Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

5 Easy Ways to Boost Your Self-Awareness Today

.Boost Your Self-Awareness Today Duval and Wicklund in their 1972 book entitled A Theory of Objective Self-Awareness initially theorized about the concept of Self-awareness. The book theorized that by focusing attention on ourselves we can develop a deeper understanding of our strengths and weaknesses. And also our habits, our values, and our motives (Surban, 2020). With this knowledge, we are empowered to make the necessary improvements and adjustments. There are various ways that self-awareness can be enhanced and this article outlines five of those methods to Boost Your Self-Awareness Today. #1: Mindfulness Meditation. Mindfulness meditation is the practice of keeping attention focused on a particular sensation (i.e. breathing, sound, physical sensation, etc.). As the mind begins to wander, one simply brings their focus back to the object of their attention. And maintain it focused for the desired amount of time the meditation practice lasts. The practice of mindfulness meditation increases self-awareness by teaching you how to focus more intently. If you can focus on your breathing or a physical sensation for a period of time. Then you can learn to focus on your thoughts for a period of time. It is an awareness of one’s thoughts that can provide deeper insight into one’s emotions and motives. Which ultimately impact behavior and choices (Wignall, 2020). It is this deeper level of consciousness that provides critical information needed to change or address one’s emotions and motives. It is a means of leading to more positive thoughts, and therefore more positive behavior and outcomes. #2: Journal. The act of journaling can be a reflective exercise that can significantly help increase self-awareness. Journaling allows us to take time to write out our thoughts, feelings, and experiences. It is via review of these thoughts, feelings, and experiences that we can identify patterns and gain understanding about the way our thoughts, feelings, and experiences may be influencing our actions and behaviors. As a result of identifying those relationships, we can make the necessary changes to improve our lives (Surban, 2020). #3: Ask for Feedback. It can be hard to truly observe ourselves as ourselves. Sometimes it can be very useful to get the input and observations of others as we attempt to gain a deeper understanding of ourselves. Other people can see our blind spots and provide us with valuable information about ourselves that we can use to help improve our behavior. Thus, actively seeking out feedback from those close to us can be a valuable tool in helping us learn more about ourselves and grow as a result (Wignall, 2020). #4: Practice Self-Reflection. Self-reflection is the practice of setting aside time to think back on your life. This means being intentional about assessing and analyzing your thoughts, feelings, behaviors, actions, and choices. Consistently reflecting upon these things will get you to regularly obtain information about factors that influence your life and behavior. Via regular reflection, you can quickly catch things that may be negative or off and therefore negatively influencing choices. Then you can quickly and efficiently adjust accordingly as opposed to allowing that negative influence to remain unchecked and wreak havoc in your life (George, 2015). #5: Goal Tracking. Writing down goals and then tracking progress towards those goals is a final strong strategy for boosting self-awareness. This activity works to identify patterns or habits that might be keeping you from reaching your goals or being ineffective as you work towards those goals. For instance, one might spot a tendency to procrastinate via goal tracking by noticing that there is a continuous pattern of meeting deadlines late. Seeing where we desire to be and how much progress we are making on that quest can help us tailor our actions so that we end up being more effective and efficient, rather than wasting time and effort (Tjan, 2015). Self-awareness is a critical tool in helping us grow as individuals and make progress in our lives. Conclusion of Boost Your Self-Awareness Today: Without self-awareness, we can get stuck in old and negative ways of thinking and being that stunt our growth and prevent us from reaching our full potential. By regularly working to enhance our self-awareness we can put ourselves on a path toward advancement that will get us closer to our goals. To know more about “5 Easy Ways to Boost Your Self-Awareness Today”, click on the links below: https://liberatensions.com/self-help/ https://josefranconline.com/thepowerofintrospection/  

Banner Ad Design, Greatest Tips

BANNER AD DESIGN BEST TOOLS Banner ad design have several tools you can use to create it . If you’ve got design skills, you can use any graphic design program like Adobe Photoshop or Gimp. However, many businesses prefer a super quick solution specifically designed for non-designers to create banner ads, such as BannerSnack. SHAPE, SIZE, AND FORMAT OF YOUR BANNER AD DESIGN You’ll need to make sure you have a variety of banner ad sizes available for use in your campaigns. You can get your ad sizes from the IAB (Interactive Advertising Bureau) or simply follow the recommendations of the ad network you’re using. For example, Google AdWords recommends 300 x 250, 336 x 280, 728 x 90, 300 x 600, and 320 x 100 versions of your ads. Again, a banner ad solution like BannerSnack can make this process super easy. Another important detail is going to be format. If you’re going to use static images, you’ll want to use .jpeg, .jpg, .png, and .gif file formats. If you’re trying to do animated banners, you’ll be dealing with .swf and .gif files. It’s also important to consider the file size. This depends on your ad network. For example, Google’s display network requires files to be 150KB or smaller. BANNER AD DESIGN IDEAS If you are indeed using a solution like BannerSnack, the best option for design and style is to use a template and stick with it’s general layout. However, here are some general best practices to consider. Be mindful of your brand or product colors and try to focus on just two or three primary or secondary colors for your ad. Use high quality images that are appealing and grab the attention of your audience (incorporate the things you learned while researching your audience). Ensure you properly use contrasting colors to make your text and CTA buttons pop out. For example, it would be silly to put white button text on a yellow button on a light orange background. A lot of this is common sense. If it doesn’t pop out for you, it probably won’t pop out for your audience. Also, be sure to balance main ideas and empty space. Jamming too much imagery and text into a banner can be counter productive. TEST, TEST, AND TEST AGAIN Your goal within the ad campaign is to maximize the effectiveness of each dollar you spend. So it’s a good idea to create several variations of your banner ads and review the results to see which ones perform best. You might try different CTA phrases like “learn more”, “join now” and “add to cart”. See if one background image grabs more clicks than another. Heck, see if maybe a red button beats a blue one. The point is, you want to squeeze as much value as you can from your advertising dollar so test several variations and see what gives you the lowest CPC. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

BANNER ADVERTISING WHERE TO CONDUCT

KNOW THE TARGET MARKET OF YOUR BANNER ADVERTISING Where you place your banner ads is mostly based on your goals and target market. So logically your first step should be to know and learn as much as you can about your target market. Understand your buyer personality, behavior and motives. Research your audience using existing studies or data. Look for case studies that reveal what has worked in the past for your niche. Or you can even do your own research by analyzing past advertising and sales data from your own records or by conducting surveys and polls on your target market. Also, just be aware of what people are saying and expressing by taking time to regularly monitor social media groups and forums in your target market. ESTABLISH YOUR GOALS Looking at the goals mentioned in the prev ious section, you need to have a clear goal set for each banner ad campaign you run. Are you testing the waters for a new product idea? Then maybe your goal this time is to get visitors to a survey to gauge interest in the idea as well as to build an “early bird” list of leads to sell to when the product is finished. Maybe your goal is straight forward sales. Whatever it is, you’ll need to know before you start planning where to display your banner ads.   WHERE TO DISPLAY YOUR BANNER ADVERTISING Once you’ve got your target audience and goals sorted out, it’s time to pick where to stick those ads. One option is to manually choose display locations. You can do this by reaching out to website owners, forums, and blogs in your niche. If you’re selling an internet marketing tool, go pay for a banner placement in the header area of the Warrior Forum. If you’re promoting your new book, find a popular blog for books in your genre and approach the owner about sidebar ads. When using this manual method, be sure to research the metrics of the given site, blog, or forum. Naturally you’ll want to display your ad in places with a reasonable level of traffic and a positive reputation to ensure your advertising dollars are spent well. You can learn a lot about websites by researching them on Alexa.     The manual method we’ve just described can be very effective but it can also be time-consuming and difficult. Many marketers prefer to do general targeting via a major ad network. Probably the most popular example of this would be the Google Adwords Network. Here, you’ll simply make some targeting/audience and/or keyword decisions within your Google Adwords creation process (check out our Google Adwords guide for more info) and provide the right banner images (discussed below). Google Adwords will then begin showing your banner ads in the locations that it’s data determines are best for your desired audience. Another great option is to use a retargeting platform with multi-network reach like AdRoll. This means you install retargeting pixels on your site and build a retargeting audience which you can then follow around the web with your banner ads via several different networks/exchanges including Facebook and Google Adwords. In these cases, the retargeting platform generally does all the hard work for you. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

BANNER ADS. WHY YOU SHOULD BE USING THEM

WHAT ARE YOUR BANNER ADS GOALS? Banner ads goals is to take a visitor, who clicks on one of them, through to one of your web properties. But beyond this you may have more specific goals. This could include bringing them directly to a sales or product page in hopes of them making a purchase. Or perhaps you’re simply doing a list building campaign and trying to gain leads or contact info by forwarding them to a landing page with a free offer or gift. Maybe your goal is to learn more about your market, in which case you might be sending them to a survey or questionnaire. The final goal for click-throughs that we’ll mention is simply content marketing. Perhaps you’re simply trying to get your blog posts and articles in front of a lot of visitors in order to build a following, provide useful information, and perhaps even make a “soft pitch” within this content. Another sub-goal of content marketing worth mentioning is building a retargeting audience. There’s plenty of data justifying this approach. People who are retargeted via banner ads are 70% more likely to convert! So the idea here is to simply stick a retargeting pixel on your site when you send visitors to your content (check out our retargeting guide for more detailed info on this). You can then retarget them wherever they are on the web with more relevant banner ads now that they are familiar with you and this time you can aim for something more desirable like a sale or an opt-in. OTHER BENEFEITS One very useful but less talked about benefit of banner advertising is brand awareness. You’ve seen this work a thousand times. Year ‘round you might see tv commercials for “Smiley Taxi Cabs”. It’s not like you’re sitting in your living room and suddenly bolt upright and call a cab at that moment. You don’t need one. But weeks or maybe months later when you’re leaving a birthday party after having a bit to drink and you need a cab, who are you going to google on your smartphone? Yup. Smiley Cab. The same goes for banner ads. Even when people don’t click on them, you’ll be subtly building top-of-mind awareness for your business and expanding the visual familiarity of your brand. Another benefit of banner advertising is the ability to track, assess, and test effectiveness. There are several metrics that can be used to measure various levels of effectiveness. The most basic level of assessment is your Click-through Rate or CTR. You can gauge the financial success of your ads by comparing your CTR against your advertising expenses which gives you your cost per click or CPC. Beyond this you can actually track the results of click-throughs (sales or opt-ins) versus your ad expenses. This can give you your cost per lead and cost per sale. Using conversion pixels you can test for even more complex results such as how far visitors get into your funnel or which blog posts they read after landing on your site. So that’s the “why” of banner advertising. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

Banner Ads And Visual Marketing

Banner Ads And Visual Marketing. Banner advertising has come a long way since its humble beginnings centuries ago. Yes, that’s right… centuries Flip through any old newspaper or publication from the American colonial era and you’ll find rectangular banner ads pitching everything from beer to stockings, complete with a main image, carefully chosen brand colors, a motto or unique selling proposition, and even a call-to-action! Of course, we’re not here to discuss old print banner ads for stylish powdered wigs or state-of-the-art wooden dentures (although it is useful to remember how long the ancestors of today’s digital banners have been around). In this 4 articles set we’re going to discuss modern digital banner ads in all their glory. So, for starters, what are they? Basically, banner advertisements are actionable, clickable, tappable images that invite web visitors to buy, learn about, or receive something in exchange for a click-through. These ads can appear anywhere and are typically seen within and around the content of various websites such as the header area on a forum page, the sidebar of a blog or news site, or even squeezed in among the paragraphs of a news article. What are banner Ads? These banner ads come in all shapes and sizes (typically variations of the trusty old rectangle) and will either be static (.jpg, .png, or .gif) images or animated (.gif or Flash) banners. In more recent years, some businesses have been leveraging “Rich Media” banner ads that do all sorts of whacky stuff like send a car zooming across your screen in front of the article you were reading. And these ads aren’t going anywhere soon. Banner ads still make up around 34% of all online ad spending, second only to Search Engine Marketing (SEM). So, since they’ve been around for hundreds of years and businesses are spending a ton on them every year, clearly, they work. The question is, should you be using them in your business? Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html