What is Internet Marketing? A Day in the Life of an Internet Marketer.

What is an internet marketing specialist and what do they do? The definition of an internet marketer. A video from the http://bealwaysmarketing.com team outlining the daily routine of a typical internet marketing business owner. In this video, I give you information and insight about some of the typical things you would need to learn and do regularly if you were to start your own internet marketing company or be an online marketer for yourself. This is a real answer to the question… What is internet marketing? Could also be used as a basic overview on how to do internet marketing and its related tasks such as SEO, web design, blogging, social media, and more. Enjoy!

Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content

Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers. Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address these issues, with three specific actions being announced today. In particular, Google is launching: a new feedback form for search suggestions, plus formal policies about why suggestions might be removed. a new feedback form for “Featured Snippets” answers. a new emphasis on authoritative content to improve search quality. We’ll get into the particulars of each of those items below. First, some background on the issue they aim to fix. Project Owl & problematic content Project Owl is Google’s internal name for its endeavor to fight back on problematic searches. The owl name was picked for no specific reason, Google said. However, the idea of an owl as a symbol for wisdom is appropriate. Google’s effort seeks to bring some wisdom back into areas where it is sorely needed. “Problematic searches” is a term I’ve been giving to a situations where Google is coping with the consequences of the “post-truth” world. People are increasingly producing content that reaffirms a particular world view or opinion regardless of actual facts. In addition, people are searching in enough volume for rumors, urban myths, slurs or derogatory topics that they’re influencing the search suggestions that Google offers in offensive and possibly dangerous ways. These are problematic searches, because they don’t fall in the clear-cut areas where Google has typically taken action. Google has long dealt with search spam, where people try to manipulate its results outside acceptable practices for monetary gain. It has had to deal with piracy. It’s had to deal with poor-quality content showing up for popular searches. Problematic searches aren’t any of those issues. Instead, they involve fake news, where people completely make things up. They involve heavily-biased content. They involve rumors, conspiracies and myths. They can include shocking or offensive information. They pose an entirely new quality problem for Google, hence my dubbing them “problematic searches.” Problematic searches aren’t new but typically haven’t been an big issue because of how relatively infrequent they are. In an interview last week, Pandu Nayak — a Google Fellow who works on search quality — spoke to this: “This turns out to be a very small problem, a fraction of our query stream. So it doesn’t actually show up very often or almost ever in our regular evals and so forth. And we see these problems. It feels like a small problem,” Nayak said. But over the past few months, they’ve grown as a major public relations nightmare for the company. My story from earlier this month, A deep look at Google’s biggest-ever search quality crisis, provides more background about this. All the attention has registered with Google. “People [at Google] were really shellshocked, by the whole thing. That, even though it was a small problem [in terms of number of searches], it became clear to us that we really needed to solve it. It was a significant problem, and it’s one that we had I guess not appreciated before,” Nayak said. Suffice it to say, Google appreciates the problem now. Hence today’s news, to stress that it’s taking real action that it hopes will make significant changes. Improving Autocomplete search suggestions The first of these changes involves “Autocomplete.” This is when Google suggests topics to search on as someone begins to type in a search box. It was designed to be a way to speed up searching. Someone typing “wea” probably means to search for “weather.” Autocomplete, by suggesting that full word, can save the searcher a little time. Google’s suggestions come from the most popular things people search on that are related to the first few letters or words that someone enters. So while “wea” brings up “weather” as a top suggestion, it also brings back “weather today,” or “weather tomorrow,” because those are other popular searches beginning with those letters that people actually conduct. Since suggestions come from real things people search on, they can unfortunately reflect unsavory beliefs that people may have or problematic topics they are researching. Suggestions can also potentially “detour” people into areas far afield of what they were originally interested in, sometimes in shocking ways. This was illustrated last December, when the Guardian published a pair of widely-discussed articles looking at disturbing search suggestions, such as “did the holocaust happen,” as shown below: For years, Google’s had issues like these. But finally, the new attention has prompted it to take action. Last February, Google launched a limited test allowing people to report offensive and problematic search suggestions. Today, that system is going live for everyone, worldwide. A new “Report inappropriate predictions” link will now appear below the search box. Clicking that link brings up a form that allows people to select a prediction or predictions with issues and report in one of several categories: Predictions can be reported as hateful, sexually explicit, violent or including dangerous and harmful activity, plus a catch-all “Other” category. Comments are allowed. The categories correspond to new policies that Google’s publishing for the first time about why it may remove some predictions from Autocomplete. Until now, Google’s never published reasons why something might be removed. Those policies focus on non-legal reasons why Google might remove suggestions. Legal reasons include removal of personally identifiable information, removals ordered by a court or those deemed to be piracy-related, as we’ve previously covered. Will this new system help? If so, how? That remains to be seen. Google stressed that it hopes the feedback will be most useful so that it can make algorithmic changes that improve all search suggestions, rather than a piecemeal approach that deals with problematic suggestions on an individual basis. In other words, reporting an offensive suggestion won’t cause it to immediately

Take a deep dive on search and social. Attend a workshop at SMX Advanced.

Choose from six in-depth workshops that will sharpen your internet marketing skills SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use to improve your campaigns right away! Keep reading for workshop previews. Each workshop provides: In-depth instruction from respected search and social media marketing leaders; Intimate learning and networking experience with like-minded professionals; Actionable takeaways that you’ll put to use immediately. BACK BY POPULAR DEMAND! Advanced AdWords Training with Brad Geddes: AdWords is at the core of many companies’ digital campaigns. Inefficient PPC campaigns can have a drastic impact on your bottom line. This intensive AdWords course will teach you best practices and advanced concepts and strategies that are based upon a decade of research and testing. Mastering Social Media Advertising with Search Engine Land’s Ginny Marvin and guest presenters: Designed for paid social media marketing practitioners and managers, you’ll take a deep dive into getting more out of paid social — from advanced-level learning on creative strategies to efficiently managing all your paid campaigns. Learn more. Search-engine Friendly Mobile Design & Development with Shari Thurow and Bryson Meunier: Gain insights on how to establish and develop a “natural” mobile SEO strategy — increasing your mobile search engine visibility and conversions. Advanced SEO Training with Bruce Clay: Get a detailed overview of critical ranking and placement techniques to overcome competition for top search engine rankings for desired keywords. Mastering Google Analytics with Andrew Garberson: Leverage Google Analytics as a powerful analysis and reporting tool for search marketing. Gain more meaningful data and insights to accelerate your performance. Content Marketing Mastery with Casie Gillette: Specifically designed for in-house marketers and consultants, this workshop helps you create better content marketing programs by identifying content gaps, utilizing data to make more informed decisions, and hearing how experts create effective promotion strategies. SMX workshop participants rave about their experiences: “Honestly, much better than any conference I have attended as it provided a full eight hours on a single topic that I value – instructed by a very credible player in the PPC/SEM world (Brad Geddes).” – Sam, First Bank Holding Customize your SMX Advanced experience AND save: All Access and Workshop combo: Get the complete package for only $2,795, a savings of $600 compared to on-site rates. Or, if you’ve registered for an All Access Pass and would like to upgrade with a workshop, just pay an additional $900. Workshop Pass: Just looking for a one day workshop intensive? You can do that too for just $995, a $200 savings compared to on-site rates. If you’re just interested in attending the SMX Advanced conference June 12-14, that’s fine too! For only $1,895, you’ll get full access to all conference sessions, keynotes, clinics, networking activities, WiFi and hot meals.

5 ways your merchandising strategy is affecting SEO performance

How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team. When optimizing an e-commerce website for SEO performance, you’ll often notice that the product being sold (i.e., the bread and butter of the business) is generally not a focal point in the SEO discussion. After all, SEO recommendations aren’t necessarily based on a brand’s product mix, but rather a strategy is developed based on the holistic needs of the website. While it’s important to understand the product and how it’s positioned in the marketplace (luxury product, discount product or something else), that’s typically where the conversation ends. Often SEOs liaise directly with marketing managers, and because of this, there’s generally little discussion around the merchandising strategy and how it can affect SEO. Below are five common, yet overlooked, scenarios which detail the importance of communicating your merchandising strategy. Challenge 1: Inventory issues & negative reviews What does inventory management have to do with SEO? Turns out, a lot. While I think it’s safe to say that most brands use a live inventory system, meaning that stock-status is updated in real time, some companies haven’t yet adopted this technology. And for this reason, order fulfillment can become a real challenge. One consequence of having loosely managed inventory is overselling merchandise. While this is undoubtedly a huge problem, it may not seem like one that affects SEO, until of course, we examine the trickle-down effect. Essentially, orders that cannot be fulfilled will need to be refunded in a timely manner. While this might not seem like a criminal offense, telling someone that the sweater they ordered for Christmas is now on back-order probably isn’t going to make them a brand advocate any time soon — especially if this is their first interaction with the brand. While some customers might call to voice their concern, many will likely take to social media or Yelp to air their grievances. What was once a problem with fulfillment has now turned into a full-fledged issue of reputation management. Challenge 2: Out-of-stock products & schema markup Perhaps your brand has implemented “stock” schema markup which allows you to display whether products are in stock or out of stock directly in the SERPs. This nifty little enhancement gives consumers information at the tips of their fingers, without ever interacting with your landing page. Going back to the inventory management discussion, the real problem begins when products that are frequently going out of stock aren’t updating their stock status on the back end as they are replenished. This can result in incorrect “out of stock” messaging appearing in the SERPs. In the most extreme cases, depending on how your products are set up in your CMS, one color variation going out of stock could trigger all instances of the product to appear completely out of stock. Not only will you lose sales, but your traffic will likely take a hit as well. As a best practice, continually check the appearance of your schema markup on a regular basis. If worse comes to worst, you can always temporarily disable the schema until you get a handle on the situation. Challenge 3: Product variants & canonical tags One common issue that many websites face is URL confusion (i.e., multiple products or pages competing against each other in the SERPs). In the case of many e-commerce sites, these are often products which are identical but differ in color. An easy way to mitigate this issue is to use color swatches on each page and ensure that when a color is selected, it does not generate a dynamic parameter in the URL. Color swatches allow for consumers to browse all variants of a product — and since only one URL is created, you reduce the chance of duplicate content. Source: Nordstrom.com While this would be deemed a “best practice” rather than a strategy, there are still some websites that create individual URLs for each different color of a product and each different size. For instance, if you offer the same shoe in red, gray and black, and it’s available in six different sizes, imagine the number of pages that would generate! (Hint: It’s a lot) Another common scenario that can have major implications is the following: Product goes out of stock and page is taken down, and product comes back in stock and new page is created. Firstly, let’s address the fact that taking down a page or removing it from your navigation does NOT mean it’s gone. In fact, that page is likely still live and being indexed, especially if it’s in your XML sitemap. Without a solid canonical tag strategy in place, you will inevitably create pages and pages of duplicate content. If this is an issue for your brand, it’s essential to make sure you have canonical tags in place. Ideally, you should try to have one product page where users can select multiple colors. In the event that the product goes out of stock, you could change the on-page messaging to say something like, “This product is temporarily unavailable — check back soon” rather than remove the page in its entirety, especially if there is a slim chance you will remember to reinstate it. Challenge 4: Never-ending sales Whether your brand plays in the luxury space or targets the bargain-savvy shopper, you understand the power of a good promotion. Sales generate a sense of urgency which entices consumers to buy now. With many retailers trying to take advantage of unofficial holidays (think “national ice cream cone day”) it’s easy to get overzealous with your promotional calendar. Running promotions too frequently can cause consumers to become immune to your messaging and tune you out. Rather than take out their credit cards, consumers are more apt to debate the necessity of the purchase — and even delay the sale if they know they can expect another in a few

Essential Search and Social Media Promotion Tips for News Content

Essential Search and Social Media Promotion Tips for News Content Lee Odden on Apr 17th, 2017 Content Marketing, Online PR, Social Media Serena Ehrlich BusinessWire Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations and promotion of news content with zest and gusto. Here are a few highlights. Serena EhrlichIt’s common sense and supported by research that industry media is a source of news and trusted information for buyers of every kind. Consumers and journalists have changed right along with the technology used to discover, consume and engage with content. Therefore, it’s essential that marketing and communications professionals empathize with their audience to understand their preferences and give them what they want. Because newsrooms have shrunk and journalists are overwhelmed with bad pitches along with a news cycle that runs 24/7 it’s a challenge to stand out. But no fear, you can really increase your chances of successful media pickups by following a few news release tips from Serena: Include usable support data Be interesting Be relevant to target audience Be catchy Include quotes Include multimedia Of course, outbound media pitching isn’t the only way journalists can be exposed to your news content. Search engines and social networks can deliver thousands of additional readers that are actively looking for information that your brand has to give. That means making sure news releases and newsroom content is optimized for the right keywords and promoted through social media. Serena suggested using Google Trends to find keywords to add to your release headlines to increase opens, which is great. You can also use tools like keywordtool.io, Moz Keyword Explorer or if you have a Google AdWords account, their Keyword Planner. (we’ve covered press release optimization extensively here in the past in case you want to venture that way) Serena brought up that since journalists are increasingly judged on the traffic or page view performance of the articles they write, be sure to let them know when they cover your story, that you will share what they write across your social networks. If they know you’ll help promote the article, they might be more inclined to use you for the story and again in the future. When it comes to social media promotion, Serena stressed the importance of earning trust. How do you do that? Here are her tips: Share smart content: – News releases and coverage – New ideas – Stats and data – Ask provocative questions Share happy content: – Case studies – User generated content shares – CSR content – Employee life Share negative-fix content: – How can you solve this pain point? – Share consequences Social networks are where people spend their time, period. And to engage with customers, brands need to be where the customers are. To help you promote your news content where people are actually spending time, Serena shared these tips for LinkedIn, Twitter, Facebook, Reddit, Instagram, Pinterest, Snapchat and YouTube: LinkedIn Tips: Professional Competition – Link with coworkers: Trigger LinkedIn’s algorithm by sharing updates simultaneously – Include contact information in your release: LinkedIn promotes people mentioned in news releases – Use LinkedIn blog opportunities to reach new audiences and drive traffic via company blog teaser – Write content that includes the 6 Ws, you, lists, hacks, psychology, careers, talent and multimedia Twitter Tips: Smart, Clever, First – Format: 118-character count – include a headline, link, comments – News content types to post on Twitter: Stats, releases, coverage – Don’t forget to use relevant hashtags – up to 3 – Include up to 4 images, GIF or video – Join hashtag chats – Add Influencers to Twitter lists – Create RT DMs groups – people you can reach out to for mutual sharing of content Facebook Tips: Personal, Smart, Visual – Increase Your Reach – Facebook parses content by type – Facebook matches word use in updates – Use free audience targeting – Upload video in early afternoon Use Facebook Live for reach: – 10 minutes in length – Include surprise material – Comment pinning pending Be sure to try Facebook Notes for the SEO value Reddit Tips: Passionate, Smart, Informed – Reddit has a large audience with 45,000 targeted communities – Share links to drive traffic, but be sure to participate with the Reddit community first to build relationships (don’t just dump your links) – Only share relevant information Instagram Tips: Fame, Recognition – Instagram is a visual social network, so be sure to use high quality or interesting imagery – Showcase behind the scenes, physical products, physical locations – Highlight employee engagement On Instagram, be sure to: – Sign up for a business page – Drive traffic via URL in profile or Stories – Be descriptive – Use hashtags (up to 30) – Like other people’s images to increase interactivity Pinterest Tips: Showing off + Smart – Pinterest is the most aspirational network – It is very focused on B2C, but there are opportunities for B2B – Extremely high CTR On Pinterest, be sure to: – Fuel the smart board – Be hyper-targeted – Be descriptive – Use hashtags Snapchat Tips: Unvarnished Truth – 71% of Snapchat users are 18-34 years old. – Users have an average of 15 friends – To maximize your impact on Snapchat, buy a geofilter! On Snapchat, be sure to: – Provide VIP/exclusive access to content – Be highly relevant with real time discussion – Include offers and coupons – Consider takeovers YouTube + BizWireTV Tips: Video News – 33% of YouTube searches are for news – YouTube TV is launching in 2017 On YouTube, be sure to: – Create content for all sales funnel steps – Determine what your audience watches in long form and shorten it – Create a video of text

Online Business Marketing Strategy For The Holidays – 5 Must-Dos

Are you prepared for the most difficult online vacation marketing season to date? Online shopkeepers with a bulletproof marketing strategy stand to triumph large-scale. As a good Internet Marketing coach, here at JoseFrancOnline, we’ve been preparing our clients to rise above the competition and get the results that they want this season. So, there are five tips-off to make sure that you cross the Q4 finishing line in splendor. Make adaptations for increased costs and competition while selling your makes in quarter four. Assess past historic trends on a commodity by commodity basis and optimize for future commodity inclusions. Render specials such as free ship for early vacations such as Black Friday and Thanksgiving. All kinds of patrons use all kinds of machines to find what they are looking for. So, you want to residence yourself in as many of those as possible. Then you want to optimize your makes so that you can be found for the keywords they are sought for. On pinnacle of that you wish to allocate enough fund make room for a seasonal CPC growths so you aren’t left behind contestants. Policies in compliance. Make assured that your up to date with all the current plans of the engines in the mart never submitted epitomes that have graphics, watermarks, or expression in them. The pricing that is submitted in your data feed has to befit perfectly with the pricing on your page. And make sure that you’re not utilizing any unauthorized expression including health or medical says or things like free ship in the language of your commodity datafeed. Take care the content and the SEO on any website and take care of the contents that’s in your datafeed. Now, when you optimize for those slice you want to pay attention to the commodity, the gathering, and the application. How’s the commodity use, who uses the commodity, and what is the product. Those are five tips-off for success this vacation season. Do you have a tip-off you’d like to share? We’d love to hear from you.   Purchase helping products here!   As found on Youtube