The 5 Tips You Need To Know for Facebook Engagement

The Importance of Facebook Engagement Before we dive headfirst into strategies, we should define what we mean by Facebook engagement. Engagement sometimes means different things to different marketers and businesses, but in general, increasing your Facebook engagement means your audience is more likely to: Comment on your updates Like your content Share your content Look at your posts or videos Click on your links The more your audience performs these actions, the higher your Facebook engagement rate, and the more successful your business page will be, increasing traffic and conversions to your website. What’s not to like, right? Here are seven powerful strategies to achieve this. 1. Celebrate the Holidays (Fake Ones Too) Facebook engagement is all about relevance. If you post relevant content for your customers, then they’re going to engage with your content. One of the most straightforward approaches to creating this relevance is by acknowledging holidays throughout the year and working them into your post updates. 2. Start a Facebook Group Your Facebook activity shouldn’t solely be limited to your brand page. When you start a Facebook Group, you can drive people and therefore activity to your brand page. There’s a difference between a Page and a Group: A Facebook page is the public presence of a business, organization or even personality A Facebook group is a community of like-minded Facebook users that rally around a specific cause, organization or personality, holding small-group discussions about a shared interest So how can a group actually drive traffic to your page? Let’s say that your business is a real estate corporation. You maintain a separate page for it, where you post updates about the real estate market, home-buying tips, and anniversaries special to your brand. Simultaneously, you’re also a member of a real estate-based group, where the community regularly discusses market trends, its members’ home-buying and home-buying experiences, and any questions related to home ownership. By frequently posting and sharing information within the group, you’ll eventually be seen by members as a trustworthy source of knowledge—and traffic to your page will follow that way. 3. Post Surveys, Polls and Quizzes Taking the pulse of your audience is a guaranteed engagement-upping tactic. What fan doesn’t want to share his or her opinion when their favorite brand asks them a question? There’s perhaps no more direct way of engaging your audience because you’re asking them a straightforward question. In general, a survey is for more serious topics, such as what your audience thinks you can do better or their personal experiences with your brand. On the other hand, a poll or quiz can be a bit more frivolous in nature and play to your audience’s sense of fun. A poll or quiz can ask your audience: What you’re doing for the holidays What you think of current events in the news Whether or not you’re going to buy a hot, new product. 4. Time Your Facebook Updates Just Right Based on when you post to your page, you can drastically affect your engagement levels. The idea is to avoid posting when fewer people are around and post during peak times. It’s simple math: When more people are active on the platform, your posts stand to get more exposure. According to a compendium of 23 studies, the best opportunities for posting on Facebook are: Best Days: Thursday Friday Saturday Sunday Best Times of Day: 9 am 1 pm 3 pm 5. Tell a Lot More Facebook Stories Human beings are hardwired to tell, listen to, and respond to stories. It’s in our DNA. According to a study published in Nature Communications, storytelling is associated with all sorts of cultural benefits, such as cooperation, preferred social-partner status, and higher reproductive success. With this fact perhaps in mind, it’s no wonder that Facebook last year debuted its Stories feature for both individual profiles and pages. Stories are brief, user-created pictures or videos that are uploaded to your page. The feature is centered on the platform’s in-app camera that lets you incorporate unique filters and lenses to shared content, as well as visual, geolocation tags to pictures. This content can be posted for only 24 hours, creating artificial scarcity and a sense of urgency to view said content.    

5 Tips to Help your Brand to Move On

Vine, the social media app known for 6-second video loops, is shutting down. Twitter announced its decision to discontinue the video service in a press release last week. According to Marketing Land, Vine debuted in 2013 when mobile video wasn’t really a thing. But the rise of Snapchat, and the addition of live video capabilities on Facebook and Instagram, has drawn Vine’s top stars, audiences and advertising dollars away from Vine. In addition, rolled out its own native video platform in January 2015, serving as yet another Vine rival, the publication noted. For some, the loss of Vine seems to be part of the natural evolutionary cycle of the digital world. But others are saddened and even angry at the loss of the platform. Shortly after the announcement, in a The Verge article by Casey Newton, one of Vine’s co-founder Dom Hofmann reportedly said: “The most important of part of Vine has always been the people that are on it. … It’s also the only part that can’t be replicated. So I’m going to miss them. Even though I can and do follow some people from Vine on Instagram or Snapchat or Twitter or wherever they’ve decided to go, it just doesn’t feel the same. It’s like the band is breaking up and everyone’s going solo.” For now, Vine is still up and running, allowing people to access and download their videos. But brands that have invested time, effort and marketing dollars into the platform are left wondering: “Now what?” There’s no question that video—especially video on social media—is a powerful marketing tool. Video can help brands capture audience attention, show value and encourage engagement. But how do you make sure your Vine content isn’t lost? Which alternative video platform should your brand turn to? Below we dive into a few tips for moving on with your video endeavors after Vine. #1 – Don’t panic. If your brand has invested heavily into Vine as a marketing tool, not all is lost. While the platform offered something very unique, you have other options and you can still access your content for now. #2 – Download (and repurpose) your Vine content. While Vine videos are just six seconds long, that doesn’t mean you didn’t put serious creative effort into making them awesome. Also, these videos are pieces of content. Don’t let them go. While the Vine platform is still alive, it won’t be forever. If you don’t want to lose the content you’ve created, download it to your computer or a storage device. Mic offers a simple how-to guide for doing just that. You can also turn Vine videos into GIFs. GIPHY has created a tool that allows users to convert Vines into GIFs and save them to their GIPHY account. This option not only gives you an easy place to store your content, but also enables you to share that content across any network that allows GIFs—–which is content repurposing in its simplest form. #3 – Consider alternative video options. As mentioned above, there’s no doubt that video is an important tool in your marketing arsenal. Humans are visual creatures by nature, and visual content is a way to catch their eye, further brand awareness and get audience engagement and shares. If you’ve invested in Vine, you’re likely familiar with the other social media video options that are out there. But below is a quick rundown of what some your options are: Facebook The more recent addition of Facebook Live allows you to give your audience a window into your company or products in real-time, while also saving it for later viewing. Of course, you can also upload produced videos natively. Instagram Like Facebook, Instagram allows you to natively record video or upload video right from your mobile device. But your video has to be between three and 60 seconds. Click here to learn more about video on Instagram. In addition, if what you loved about Vine was the video looping, Instagram’s Boomerang app could be a potential alternative. The app takes 10 photos and stitches them together, speeds up the video and then loops it back and forth. Snapchat While Snapchat could’ve easily become a passing trend, it’s proving to be an increasingly embraced space for sharing fun, raw and engaging visual content—presenting both B2C and B2B brands with an awesome opportunity to grow brand affinity and audience engagement. And with the platform’s more recent addition of Snapchat Stories, this gives your snaps a little more accessibility and staying power. For more on Snapchat, read: • 7 Tips for Incorporating Snapchat into Your Marketing Strategy • Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips YouTube Despite the video options on other social networks, YouTube is still a leader in the video world. YouTube videos are easily shared on social media and can be embedded into website or blog pages, too. In addition, you can optimize your channel page with brand information, website links and links to other social media profiles. Here’s an example from HubSpot. Twitter Like Facebook and Instagram, Twitter also allows you to shoot video or upload video from your mobile device. You can also edit that video before posting. Learn more about video on Twitter here. As far as choosing a platform, don’t force it. Ultimately, your choice should depend on who your audience is and what resonates with them, as well as what your overall marketing and business objectives are. #4 – Continue to focus on building your brand. If you’re shifting your video efforts to a new platform, don’t forget why you’re doing video in the first place: to build brand awareness and engagement with your audience. A recent opinion article from Jeri Smith on Observer.com highlighted some fantastic questions that all brands should ask themselves before investing in a new platform: • How will this platform help improve perceptions of our brand and purchase funnel? • How will this platform amplify the impact of the dollars we’re investing in

Profitable Small Home Business Ideas ► How To Make Money

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LEARN HOW TO MAKE MONEY ONLINE FROM HOME – STEP BY STEP INTERNET MARKETING VIDEO TUTORIAL

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Affiliate Marketing For Beginners – How Does Affiliate Marketing Work? NEW 2015

Affiliate Marketing For Beginners: http://tinyurl.com/2015BestAffiliateMarketing – This video is about the ultimate affiliate marketing for beginners solution that’s a simple, easy-to-understand affiliate marketing strategy to get you started seeing results and finally generating money for your efforts like you’ve never seen before. Also in this video find out exactly what is an affiliate plus how does affiliate marketing work. Affiliate Marketing For Beginners – How Does Affiliate Marketing Work? NEW 2015 2015 Affiliate Marketing For Beginners is a step by step training affiliate system in a box that teaches you how to make an extra passive income online for 2015 and beyond. Teaches you through the method of Affiliate Marketing “what is an affiliate” which is where you get paid commissions promoting other peoples products. You don’t even have to own or create your own products yourself. The simplest way to earn money with. What Is An Affiliate? Affiliate marketing is a type of performance-based marketing in which a merchant like Clickbank rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. Read more: http://en.wikipedia.org/wiki/Affiliate_marketing Share Video: http://www.youtube.com/watch?v=U5VWzOgC3sg How Does Affiliate Marketing Work? In this video lesson you are going to learn how affiliate marketing works. Let’s start with a basic definition of affiliate marketing, it is: “An Internet-based system where you (as an affiliate) get paid for referring sales or customers to another business.” The merchant is the person or company that creates and owns the product. Now it’s up to the merchant to work their magic and get that person to buy. If the person does decide to purchase, then the affiliate that sent them to the site earns a commission, which is a percentage of the product’s sale price. Easy, right? With affiliate marketing you typically have a website. Now you don’t actually need a website – there are loads of different ways to do affiliate marketing and some of them don’t even involve owning a website. Growing in popularity video marketing to promote your affiliate offers. So the big goal of affiliate marketing is to get as many people as possible clicking on your links and visiting merchant pages, the more people that click on your affiliate links, the more chances you have of a sale occurring and earning a commission. If You Want To Know How To Learn Affiliate Marketing The Proper Way? Head over to: http://tinyurl.com/2015BestAffiliateMarketing Subscribe to our channel: https://www.youtube.com/channel/UCTze11XxTNfFaeDV2UNSoNg affiliate marketing for beginners how does affiliate marketing work affiliate marketing training affiliate does affiliate marketing work niche affiliate marketing affiliate marketing for beginners quit chasing your tail affiliate marketing for beginners free step by step affiliate marketing for beginners affiliate marketing tips affiliate marketing training affiliate marketing training programs how to make money with affiliate marketing how to become an affiliate marketer affiliate overthrow best affiliate training http://youtu.be/U5VWzOgC3sg Affiliate Marketing For Beginners – How Does Affiliate Marketing Work? NEW 2015

5 Small Home Businesses You Can Start at Home

5 Small Businesses You Can Start at Home More Small Biz and Marketing Videos: https://goo.gl/Fz1hyd Staring a Small Business from Home has probably never been easier than it is today. There are several simple small businesses you can start with little to know investment or things you already have, and I will cover them into today’s small business video. Here are some recommended Small Business Books that can help you out: Start Your Own Business: http://amzn.to/1T2ub7C Small Operator: http://amzn.to/1Mb7rwC The Daily Entrepreneur: http://amzn.to/1NgcGtw The $100 Startup: http://amzn.to/1NgcJpb Join the Create Awesome Newsletter http://goo.gl/EywY3S Listen to the New CSAT Podcast: https://goo.gl/SEQmn8 Get CREATE AWESOME Shirts!: http://goo.gl/lsr8uY Like My Content? Subscribe for More Awesome! https://youtube.com/subscription_center?add_user=robertoblake2 Support My Channel via Patreon! http://www.patreon.com/robertoblake Support My Channel By Shopping on Amazon! http://www.amazon.com/?tag=robertoblaked-20 My YouTube Setup Nikon D3300 http://amzn.to/1vUnnca Audio Technica ATR2100 http://amzn.to/1ECRn18 Neewer Lapel Mic http://amzn.to/1waIfBu Zoom H1 Recorder: http://amzn.to/1Qumh32 TakStar Shotgun Mic http://amzn.to/1waIDjp Zeikos Tripods 2X http://amzn.to/1IXJGEJ SP Lighting Kit http://amzn.to/1GftjSU Lexar HR2 Workflow Hub http://amzn.to/1ED3Xln Lexar SR2 SD Card Reader 4X http://amzn.to/1Gvj0hi Lexar Memory Cards 32GB 5X http://amzn.to/1ED4x2o Transcend Memory Cards 32GB 8X http://amzn.to/1Gvj8NQ Seagate Desktop Backup http://amzn.to/1desv86 Editing Software Adobe Premiere Pro CC Recommended Web Hosting Blue Host http://goo.gl/or3zpx 1and1 http://goo.gl/el9jPo Mailchimp Email Marketing http://eepurl.com/bugUyT Follow Me Online! My Graphic Design Portfolio http://robertoblake.com Learn Graphic Design on My Blog: http://robertoblake.com/blog Follow Me on Twitter: http://twitter.com/robertoblake Like Me on Facebook: http://facebook.com/robertoblake2 Checkout My Instagram http://instagram.com/robertoblake Disclaimers: all opinions are my own, sponsors are acknowledge. Affiliates are: Amazon, BHPhotoVideo, MyFonts, 1and1, Bluehost and Lumoid.