BANNER ADS. WHY YOU SHOULD BE USING THEM

WHAT ARE YOUR BANNER ADS GOALS? Banner ads goals is to take a visitor, who clicks on one of them, through to one of your web properties. But beyond this you may have more specific goals. This could include bringing them directly to a sales or product page in hopes of them making a purchase. Or perhaps you’re simply doing a list building campaign and trying to gain leads or contact info by forwarding them to a landing page with a free offer or gift. Maybe your goal is to learn more about your market, in which case you might be sending them to a survey or questionnaire. The final goal for click-throughs that we’ll mention is simply content marketing. Perhaps you’re simply trying to get your blog posts and articles in front of a lot of visitors in order to build a following, provide useful information, and perhaps even make a “soft pitch” within this content. Another sub-goal of content marketing worth mentioning is building a retargeting audience. There’s plenty of data justifying this approach. People who are retargeted via banner ads are 70% more likely to convert! So the idea here is to simply stick a retargeting pixel on your site when you send visitors to your content (check out our retargeting guide for more detailed info on this). You can then retarget them wherever they are on the web with more relevant banner ads now that they are familiar with you and this time you can aim for something more desirable like a sale or an opt-in. OTHER BENEFEITS One very useful but less talked about benefit of banner advertising is brand awareness. You’ve seen this work a thousand times. Year ‘round you might see tv commercials for “Smiley Taxi Cabs”. It’s not like you’re sitting in your living room and suddenly bolt upright and call a cab at that moment. You don’t need one. But weeks or maybe months later when you’re leaving a birthday party after having a bit to drink and you need a cab, who are you going to google on your smartphone? Yup. Smiley Cab. The same goes for banner ads. Even when people don’t click on them, you’ll be subtly building top-of-mind awareness for your business and expanding the visual familiarity of your brand. Another benefit of banner advertising is the ability to track, assess, and test effectiveness. There are several metrics that can be used to measure various levels of effectiveness. The most basic level of assessment is your Click-through Rate or CTR. You can gauge the financial success of your ads by comparing your CTR against your advertising expenses which gives you your cost per click or CPC. Beyond this you can actually track the results of click-throughs (sales or opt-ins) versus your ad expenses. This can give you your cost per lead and cost per sale. Using conversion pixels you can test for even more complex results such as how far visitors get into your funnel or which blog posts they read after landing on your site. So that’s the “why” of banner advertising. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

Banner Ads And Visual Marketing

Banner Ads And Visual Marketing. Banner advertising has come a long way since its humble beginnings centuries ago. Yes, that’s right… centuries Flip through any old newspaper or publication from the American colonial era and you’ll find rectangular banner ads pitching everything from beer to stockings, complete with a main image, carefully chosen brand colors, a motto or unique selling proposition, and even a call-to-action! Of course, we’re not here to discuss old print banner ads for stylish powdered wigs or state-of-the-art wooden dentures (although it is useful to remember how long the ancestors of today’s digital banners have been around). In this 4 articles set we’re going to discuss modern digital banner ads in all their glory. So, for starters, what are they? Basically, banner advertisements are actionable, clickable, tappable images that invite web visitors to buy, learn about, or receive something in exchange for a click-through. These ads can appear anywhere and are typically seen within and around the content of various websites such as the header area on a forum page, the sidebar of a blog or news site, or even squeezed in among the paragraphs of a news article. What are banner Ads? These banner ads come in all shapes and sizes (typically variations of the trusty old rectangle) and will either be static (.jpg, .png, or .gif) images or animated (.gif or Flash) banners. In more recent years, some businesses have been leveraging “Rich Media” banner ads that do all sorts of whacky stuff like send a car zooming across your screen in front of the article you were reading. And these ads aren’t going anywhere soon. Banner ads still make up around 34% of all online ad spending, second only to Search Engine Marketing (SEM). So, since they’ve been around for hundreds of years and businesses are spending a ton on them every year, clearly, they work. The question is, should you be using them in your business? Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

COVID-19 Pandemic – Is Introspection good for anything?

During COVID-19 Pandemic – Is Introspection good for anything? During COVID-19 Pandemic – Is Introspection good for anything? 00:00 Maybe it’s because of the isolation to which the pandemic is forcing us, but in recent weeks I have felt sadder, with more fears, stress, and anxiety. Of course, all of this coming from outside myself. 00:30 Although it had been a long time since I meditated, this situation of darkness has reminded me of its value. After that, I have returned to meditation and with it, I have done practices of introspection, analysis, and motivation. This is a wonderful process that takes you from darkness to light. And that facilitates recovery of peace and harmony that are our own. 01:15 The Greek aphorism “Know yourself” written in the temple of Apollo at Delfos, the 4th century BC, was already referring to the importance and the power of introspection. “The Power of Introspection” is a course in 10 PDFs, 10 Checklists, 7 Workbooks, and 3 unique Bonuses. I am offering you this course so that you learn to know yourself better, and consequently, feel better.   To KNOW MORE, visit?: https://liberatensions.com/self-help/ or visit ?:  https:josefranconline.com/thepowerofintrospection/   And this is the title and starting paragraph in our next post: 5 Easy Ways to Boost Your Self-Awareness Today Duval and Wicklund in their 1972 book entitled A Theory of Objective Self-Awareness already theorized about Self-awareness. The book theorized that by focusing attention on ourselves we can develop a deeper understanding of our strengths and weaknesses, our habits, our values, and our motives (Surban, 2020). With this knowledge, we are empowered to make the necessary improvements and adjustments. There are various ways that self-awareness can be enhanced and this article outlines five of those methods. If You Wish To KNOW MORE, visit?: https://liberatensions.com/self-help/ or visit ?:  https:josefranconline.com/thepowerofintrospection/

Motivation What Drives My Behavior

Motivation: What Drives My Behavior? To know more, please, visit: https://josefranconline.com/thepowerofintrospection/ Many people wonder why people act the way they do, why they display certain behaviors, and what motivates them to do so, too. Motivation fuels most behaviors. We know that some motives to act are biological, while others have personal and social roots. To seek food, water, and sex is what motivates us; however, others’ approval, acceptance, the need to achieve, and to avoid risks also influences our behavior. As you can see, there are many types of motivation and different reasons as to why these motivations influence specific behaviors. For instance, here are a few motivations that drive certain behaviors throughout your life that you may not have thought of before. Acceptance. Firstly, desiring approval from others is a huge motivation for people. Humans naturally want to be desired, wanted, and linked. To feel accepted by others, people change their outward behaviors depending on the people who surround them. If upbeat, positive people surround you, you are more likely to be optimistic and positive. If more pessimistic people surround you, you will be more negative and pessimistic. People you are trying to impress and be accepted by will try to display similar characteristics to those people. Curiosity. Secondly, curiosity is a prevalent motivation for certain behaviors. Many people cannot avoid the hunger for knowledge, and with this desire to know more, they unveil various behaviors. The feeling of wonder is intriguing to people; thus, people search for new experiences and engage in conversations that they have not had before. Curiosity is a component of developing a mindful attitude and connecting with the present moment. Curious people usually know a lot about themselves, others, why things happen the way they happen. Curiosity has people paying attention to the small details and making links between several seemingly unrelated items. Independence. Thirdly, the desire for self-reliance motivates the drive for independence. When someone has the drive to be independent and self-reliant, they can do things by themselves, without the approval of someone else. Many people are looking for independence in their lives, and the motivation to be self-reliant is only growing. The more people do not do what they are told to do or if they are not controlled by someone else, the more that motivation to be “free” grows. Many people now are buying or renting houses and apartments alone; they are striving to move up in the ranks at work and go out to parties or gatherings alone. We see many more circumstances where young people are moving away from reliance and becoming more independent. Order. And lastly, the order is based on the desire for organization, routine, and cleanliness. There are very few people that you will talk to that do not want order and routine in their lives. In addition, humans naturally want law and order in their everyday lives and routines allow most people to function properly and have their day run smoothly. When we interrupt these routines, we try our hardest to get the routine back on track to restore order. There are reasons as to why people live in a clean environment. Not only to prevent sickness and deter pests but because people are more positive and productive when they are in a clean environment. When people are in dirty areas, they are turned off from doing anything, they have little motivation, and, believe it or not, it can result in periods of depression. There is great motivation to ensure that things run smoothly for your family and everyday life. There is no question why order, routine, and cleanliness are motivations that trigger certain behaviors. So… Motivation What Drives My Behavior? To know more about the Video Course, please, visit: JoseFrancAcademy  

Facebook Marketing Unleashed – Influencer Page Outreach

Influencer page outreach really boils down to creating allies. In your niche, you are sure to have competitors. However, some of these competitors are open to cooperating with you. Many will not give you the time of day, but there are few who would see the strategic advantage of partnering up instead of competing. There are also other people on Facebook who have pages and who are not competitors with you. They may even have a lot of fans. Here’s how you build alliances with influence leaders on FB:   Step #1: Find competitors The first thing that you need to do is to look at your notes when you reverse engineered your competitors. These people are in the same niche as you. After all, you studied them to get the “industry standard” content strategy as well as page layout and design for your own Facebook page. Next, you should look for non-competitors who specialize in your niche. There should be quite a few of these. These are not merchants or ones who provide services. They’re not competing for the same dollars as you. Instead, they cater to the same audience as you. Try to find as many of these as possible. Step #2: Pay your dues by engaging I know, at this point, it’s very tempting to just go to a competitor’s page and post a comment on one of their posts. In the comment, you’re dropping a link to your page or to your website. You then repeat this many times on all their posts. Well, let me tell you, if you do this, you’re going to get banned. Whatever links you put up will get deleted. It’s a waste of time. Don’t even think about it. The same applies to influential niche observers. These are non-competitors, but you shouldn’t spam them either. Instead, you should pay your dues by engaging. How do you do this? First, you need to share high quality content.   It doesn’t matter who wrote the content. It doesn’t matter where that content goes to or links to. What’s important is that it provides maximum value to anybody reading that content. It has to be on point. It has to deal with a specific theme or topic that you know that your target audience members are interested in. Next, you need to engage with people in terms of answering their questions. Try to be a facilitator. Try to be a mediator. Try to be the “go to” source of information for your niche. If people are looking for statistics, go on Google and find them the statistics they’re looking for. If they’re looking for a video, go to YouTube and search for the content that they’re looking for. The more you do this, the more people will pay attention to you because, let’s face it, in any kind of online group communication platform, only a very few people actually produce high quality content. You can count them on one hand, most of the time.   Everybody else is basically a leech. They take and take information, but they only give from time to time, if at all. Be that expert. Be that “go to” resource. Another way you can engage is by asking questions. Now, these questions should not be very basic or dumb questions. Instead, they should be deep, insightful questions. You can also ask questions that try to tie many issues together. Maybe people are concerned about many different issues. When you ask questions that tie all these together, it can be very useful. You should also give feedback to people’s responses. You have to do this in a respectful way. You cannot come off as a hater or somebody’s who’s just plain negative. There is such a thing as constructive feedback. Remember, the name of the game here is to add value to the places that you’re on. This means sharing information and enhancing information through proper questions and feedback. Step #3: Become credible, then reach out At a certain point, people will start asking for you by name. People will try to reach out to you via Messenger. That’s when you know that you have become an asset to these groups. That’s when you know that you are on people’s radars. You’re not just this random person showing up every once in a while, dropping a link. Instead, you’re that person that helps keep these groups together. This is when you reach out. This is when you try to engage with the group admin. Usually, the best way to do this is when they engage with you. Maybe they mention your name, or they send you a message on Messenger. Whatever the case may be, try to wait for them, or reach a high enough level of engagement and acknowledgment from other community members before you reach out. What are you going to be reaching out for? Well, there are many different opportunities on the table. You can ask to swap content with your page. Most page admins don’t have a problem with this. You can also ask for a shout out. Basically, the admin of the page that you’re on will tell page fans to check out your page because your page is a “friend” of the page they run. You can go through some ideas regarding joint events. Now, please keep in mind that this is not like a real event where people have to physically go somewhere, or you have to rent out some hall, rent out security, or get food. No. This is an online event. Maybe a seminar, a live Facebook session conducted from two locations, or it can be an interview. Another opportunity on the table is, of course, guest blogging. You probably don’t need me to remind you of how value-packed this is. Not only do you get eyeballs to your link, which can produce direct traffic, but you also get tremendous search engine optimization benefits if the partner has a

What is Facebook Group Marketing?

One of the most powerful ways to market on Facebook is through its group feature. Considering what’s been going on with Facebook’s algorithm for its Facebook pages, it’s a good idea to have your own Facebook group as a backup. Although Facebook has been cutting back on the organic traffic it sends Facebook pages, it’s still worth it to have a page because you get audience insights from it. Another great benefit of having a page is the fact that you can copy and paste content from that page to Facebook groups. When people see your content in a group, they not only see the content, but they can also see a “like” button. When they click that “like” button, you get a new Facebook page fan. The key benefit of having a Facebook group lies in visibility. Facebook has made it clear that they are tweaking their Facebook page to reward actual engagement. Apparently, Facebook groups are not as suppressed as Facebook pages. In terms of visibility, you stand to reach more of your group members than with the page. The Problem with Facebook Groups While the visibility for a lot of people is quite good for Facebook groups, it depends on activity. If the individual group member is not all that active in your group, maybe the person isn’t liking or commenting, they’re not going to get as many notifications on their Facebook updates section than somebody who is active. This is a big drawback. The vast majority of people who would join your own Facebook group are not going to be active. They’re just there to read information. They’re just there to sit back and check out what you have to offer. Here’s how you promote using your own FB group Create Your Own Groups After Your Pages Mature The first thing that you need to know is that you should put up your Facebook group only after your page has matured. You want to know who your audience is on Facebook. You’re not going to know that until you have a page up. Pay attention to the audience insights. The data set that you would get from that analytics portion of your Facebook management dashboard will let you know who to target. Once you have enough users, and this depends on your niche, you should then put up your group. Your group must be as identical as possible to your page. If you have a logo, put the same logo there. If you have some sort of motto, put the same motto or slogan there. The key here is to use your Facebook group as an extension of the brand that you’re creating with your Facebook fan page. Give your group members a reason for coming back. This, of course, means original content or freshly curated content that you don’t show on your Facebook fan page. You have to give people a reason for following you on as many different places on Facebook as possible. This, of course, boils down to premium content. Market to Other Groups This is the most important part of Facebook group marketing. Because if you were to just build your own group as a supplemental source of traffic for your page, you’re probably not going to grow all that much. You have to go to other groups which have already done a good job attracting the eyeballs that you want to attract. There has to be a tight fit between these groups and your niche. Go to those places and become a credible poster. This means that you should refrain from just dumping the same content that you have on your page to these groups. Invest time in them to become a local expert or a credible authority. It doesn’t take much.If you’re the first person to always comment and your comments are always insightful or bring new information to the table, people sit up and pay attention. People can see that you are an asset to the community and they are more likely to give you the benefit of the doubt when you share content that obviously comes from your page. Once you have established credibility, share your own page content. As I’ve mentioned above, these posts not only have content and your brand, but also a “like” button. This is a great way of getting page fans. Always engage. When people comment on what you post, reply. They might be haters, they might be critics, but it doesn’t matter-reply anyway. This conditions the mind of your readers that you are approachable, accessible, and you actually want to help people out. If you just drop a link and take off immediately, you’re a spammer. You’re not a community member. You’re obviously not somebody who’s there to add to people’s knowledge and bring value to their lives. My Most Important Tip After sharing high quality third party content that you do not share on your page in groups, pay close attention to your page’s Audience Insight. Find your most popular piece of content. Look for third party content that is similar to that and see if you get a lot of positive engagement when you share that material. If this pans out, then use content from your site that fits the same themes as the tried and proven popular content on the Facebook groups that you’re in and use those to get page likes. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About get more traffic JoseFrancOnline.com/homebusinessguide Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html