Banner Ad Design, Greatest Tips

BANNER AD DESIGN BEST TOOLS Banner ad design have several tools you can use to create it . If you’ve got design skills, you can use any graphic design program like Adobe Photoshop or Gimp. However, many businesses prefer a super quick solution specifically designed for non-designers to create banner ads, such as BannerSnack. SHAPE, SIZE, AND FORMAT OF YOUR BANNER AD DESIGN You’ll need to make sure you have a variety of banner ad sizes available for use in your campaigns. You can get your ad sizes from the IAB (Interactive Advertising Bureau) or simply follow the recommendations of the ad network you’re using. For example, Google AdWords recommends 300 x 250, 336 x 280, 728 x 90, 300 x 600, and 320 x 100 versions of your ads. Again, a banner ad solution like BannerSnack can make this process super easy. Another important detail is going to be format. If you’re going to use static images, you’ll want to use .jpeg, .jpg, .png, and .gif file formats. If you’re trying to do animated banners, you’ll be dealing with .swf and .gif files. It’s also important to consider the file size. This depends on your ad network. For example, Google’s display network requires files to be 150KB or smaller. BANNER AD DESIGN IDEAS If you are indeed using a solution like BannerSnack, the best option for design and style is to use a template and stick with it’s general layout. However, here are some general best practices to consider. Be mindful of your brand or product colors and try to focus on just two or three primary or secondary colors for your ad. Use high quality images that are appealing and grab the attention of your audience (incorporate the things you learned while researching your audience). Ensure you properly use contrasting colors to make your text and CTA buttons pop out. For example, it would be silly to put white button text on a yellow button on a light orange background. A lot of this is common sense. If it doesn’t pop out for you, it probably won’t pop out for your audience. Also, be sure to balance main ideas and empty space. Jamming too much imagery and text into a banner can be counter productive. TEST, TEST, AND TEST AGAIN Your goal within the ad campaign is to maximize the effectiveness of each dollar you spend. So it’s a good idea to create several variations of your banner ads and review the results to see which ones perform best. You might try different CTA phrases like “learn more”, “join now” and “add to cart”. See if one background image grabs more clicks than another. Heck, see if maybe a red button beats a blue one. The point is, you want to squeeze as much value as you can from your advertising dollar so test several variations and see what gives you the lowest CPC. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

BANNER ADVERTISING WHERE TO CONDUCT

KNOW THE TARGET MARKET OF YOUR BANNER ADVERTISING Where you place your banner ads is mostly based on your goals and target market. So logically your first step should be to know and learn as much as you can about your target market. Understand your buyer personality, behavior and motives. Research your audience using existing studies or data. Look for case studies that reveal what has worked in the past for your niche. Or you can even do your own research by analyzing past advertising and sales data from your own records or by conducting surveys and polls on your target market. Also, just be aware of what people are saying and expressing by taking time to regularly monitor social media groups and forums in your target market. ESTABLISH YOUR GOALS Looking at the goals mentioned in the prev ious section, you need to have a clear goal set for each banner ad campaign you run. Are you testing the waters for a new product idea? Then maybe your goal this time is to get visitors to a survey to gauge interest in the idea as well as to build an “early bird” list of leads to sell to when the product is finished. Maybe your goal is straight forward sales. Whatever it is, you’ll need to know before you start planning where to display your banner ads.   WHERE TO DISPLAY YOUR BANNER ADVERTISING Once you’ve got your target audience and goals sorted out, it’s time to pick where to stick those ads. One option is to manually choose display locations. You can do this by reaching out to website owners, forums, and blogs in your niche. If you’re selling an internet marketing tool, go pay for a banner placement in the header area of the Warrior Forum. If you’re promoting your new book, find a popular blog for books in your genre and approach the owner about sidebar ads. When using this manual method, be sure to research the metrics of the given site, blog, or forum. Naturally you’ll want to display your ad in places with a reasonable level of traffic and a positive reputation to ensure your advertising dollars are spent well. You can learn a lot about websites by researching them on Alexa.     The manual method we’ve just described can be very effective but it can also be time-consuming and difficult. Many marketers prefer to do general targeting via a major ad network. Probably the most popular example of this would be the Google Adwords Network. Here, you’ll simply make some targeting/audience and/or keyword decisions within your Google Adwords creation process (check out our Google Adwords guide for more info) and provide the right banner images (discussed below). Google Adwords will then begin showing your banner ads in the locations that it’s data determines are best for your desired audience. Another great option is to use a retargeting platform with multi-network reach like AdRoll. This means you install retargeting pixels on your site and build a retargeting audience which you can then follow around the web with your banner ads via several different networks/exchanges including Facebook and Google Adwords. In these cases, the retargeting platform generally does all the hard work for you. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

BANNER ADS. WHY YOU SHOULD BE USING THEM

WHAT ARE YOUR BANNER ADS GOALS? Banner ads goals is to take a visitor, who clicks on one of them, through to one of your web properties. But beyond this you may have more specific goals. This could include bringing them directly to a sales or product page in hopes of them making a purchase. Or perhaps you’re simply doing a list building campaign and trying to gain leads or contact info by forwarding them to a landing page with a free offer or gift. Maybe your goal is to learn more about your market, in which case you might be sending them to a survey or questionnaire. The final goal for click-throughs that we’ll mention is simply content marketing. Perhaps you’re simply trying to get your blog posts and articles in front of a lot of visitors in order to build a following, provide useful information, and perhaps even make a “soft pitch” within this content. Another sub-goal of content marketing worth mentioning is building a retargeting audience. There’s plenty of data justifying this approach. People who are retargeted via banner ads are 70% more likely to convert! So the idea here is to simply stick a retargeting pixel on your site when you send visitors to your content (check out our retargeting guide for more detailed info on this). You can then retarget them wherever they are on the web with more relevant banner ads now that they are familiar with you and this time you can aim for something more desirable like a sale or an opt-in. OTHER BENEFEITS One very useful but less talked about benefit of banner advertising is brand awareness. You’ve seen this work a thousand times. Year ‘round you might see tv commercials for “Smiley Taxi Cabs”. It’s not like you’re sitting in your living room and suddenly bolt upright and call a cab at that moment. You don’t need one. But weeks or maybe months later when you’re leaving a birthday party after having a bit to drink and you need a cab, who are you going to google on your smartphone? Yup. Smiley Cab. The same goes for banner ads. Even when people don’t click on them, you’ll be subtly building top-of-mind awareness for your business and expanding the visual familiarity of your brand. Another benefit of banner advertising is the ability to track, assess, and test effectiveness. There are several metrics that can be used to measure various levels of effectiveness. The most basic level of assessment is your Click-through Rate or CTR. You can gauge the financial success of your ads by comparing your CTR against your advertising expenses which gives you your cost per click or CPC. Beyond this you can actually track the results of click-throughs (sales or opt-ins) versus your ad expenses. This can give you your cost per lead and cost per sale. Using conversion pixels you can test for even more complex results such as how far visitors get into your funnel or which blog posts they read after landing on your site. So that’s the “why” of banner advertising. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

Banner Ads And Visual Marketing

Banner Ads And Visual Marketing. Banner advertising has come a long way since its humble beginnings centuries ago. Yes, that’s right… centuries Flip through any old newspaper or publication from the American colonial era and you’ll find rectangular banner ads pitching everything from beer to stockings, complete with a main image, carefully chosen brand colors, a motto or unique selling proposition, and even a call-to-action! Of course, we’re not here to discuss old print banner ads for stylish powdered wigs or state-of-the-art wooden dentures (although it is useful to remember how long the ancestors of today’s digital banners have been around). In this 4 articles set we’re going to discuss modern digital banner ads in all their glory. So, for starters, what are they? Basically, banner advertisements are actionable, clickable, tappable images that invite web visitors to buy, learn about, or receive something in exchange for a click-through. These ads can appear anywhere and are typically seen within and around the content of various websites such as the header area on a forum page, the sidebar of a blog or news site, or even squeezed in among the paragraphs of a news article. What are banner Ads? These banner ads come in all shapes and sizes (typically variations of the trusty old rectangle) and will either be static (.jpg, .png, or .gif) images or animated (.gif or Flash) banners. In more recent years, some businesses have been leveraging “Rich Media” banner ads that do all sorts of whacky stuff like send a car zooming across your screen in front of the article you were reading. And these ads aren’t going anywhere soon. Banner ads still make up around 34% of all online ad spending, second only to Search Engine Marketing (SEM). So, since they’ve been around for hundreds of years and businesses are spending a ton on them every year, clearly, they work. The question is, should you be using them in your business? Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

COVID-19 Pandemic – Is Introspection good for anything?

During COVID-19 Pandemic – Is Introspection good for anything? During COVID-19 Pandemic – Is Introspection good for anything? 00:00 Maybe it’s because of the isolation to which the pandemic is forcing us, but in recent weeks I have felt sadder, with more fears, stress, and anxiety. Of course, all of this coming from outside myself. 00:30 Although it had been a long time since I meditated, this situation of darkness has reminded me of its value. After that, I have returned to meditation and with it, I have done practices of introspection, analysis, and motivation. This is a wonderful process that takes you from darkness to light. And that facilitates recovery of peace and harmony that are our own. 01:15 The Greek aphorism “Know yourself” written in the temple of Apollo at Delfos, the 4th century BC, was already referring to the importance and the power of introspection. “The Power of Introspection” is a course in 10 PDFs, 10 Checklists, 7 Workbooks, and 3 unique Bonuses. I am offering you this course so that you learn to know yourself better, and consequently, feel better.   To KNOW MORE, visit?: https://liberatensions.com/self-help/ or visit ?:  https:josefranconline.com/thepowerofintrospection/   And this is the title and starting paragraph in our next post: 5 Easy Ways to Boost Your Self-Awareness Today Duval and Wicklund in their 1972 book entitled A Theory of Objective Self-Awareness already theorized about Self-awareness. The book theorized that by focusing attention on ourselves we can develop a deeper understanding of our strengths and weaknesses, our habits, our values, and our motives (Surban, 2020). With this knowledge, we are empowered to make the necessary improvements and adjustments. There are various ways that self-awareness can be enhanced and this article outlines five of those methods. If You Wish To KNOW MORE, visit?: https://liberatensions.com/self-help/ or visit ?:  https:josefranconline.com/thepowerofintrospection/

Motivation What Drives My Behavior

Motivation: What Drives My Behavior? To know more, please, visit: https://josefranconline.com/thepowerofintrospection/ Many people wonder why people act the way they do, why they display certain behaviors, and what motivates them to do so, too. Motivation fuels most behaviors. We know that some motives to act are biological, while others have personal and social roots. To seek food, water, and sex is what motivates us; however, others’ approval, acceptance, the need to achieve, and to avoid risks also influences our behavior. As you can see, there are many types of motivation and different reasons as to why these motivations influence specific behaviors. For instance, here are a few motivations that drive certain behaviors throughout your life that you may not have thought of before. Acceptance. Firstly, desiring approval from others is a huge motivation for people. Humans naturally want to be desired, wanted, and linked. To feel accepted by others, people change their outward behaviors depending on the people who surround them. If upbeat, positive people surround you, you are more likely to be optimistic and positive. If more pessimistic people surround you, you will be more negative and pessimistic. People you are trying to impress and be accepted by will try to display similar characteristics to those people. Curiosity. Secondly, curiosity is a prevalent motivation for certain behaviors. Many people cannot avoid the hunger for knowledge, and with this desire to know more, they unveil various behaviors. The feeling of wonder is intriguing to people; thus, people search for new experiences and engage in conversations that they have not had before. Curiosity is a component of developing a mindful attitude and connecting with the present moment. Curious people usually know a lot about themselves, others, why things happen the way they happen. Curiosity has people paying attention to the small details and making links between several seemingly unrelated items. Independence. Thirdly, the desire for self-reliance motivates the drive for independence. When someone has the drive to be independent and self-reliant, they can do things by themselves, without the approval of someone else. Many people are looking for independence in their lives, and the motivation to be self-reliant is only growing. The more people do not do what they are told to do or if they are not controlled by someone else, the more that motivation to be “free” grows. Many people now are buying or renting houses and apartments alone; they are striving to move up in the ranks at work and go out to parties or gatherings alone. We see many more circumstances where young people are moving away from reliance and becoming more independent. Order. And lastly, the order is based on the desire for organization, routine, and cleanliness. There are very few people that you will talk to that do not want order and routine in their lives. In addition, humans naturally want law and order in their everyday lives and routines allow most people to function properly and have their day run smoothly. When we interrupt these routines, we try our hardest to get the routine back on track to restore order. There are reasons as to why people live in a clean environment. Not only to prevent sickness and deter pests but because people are more positive and productive when they are in a clean environment. When people are in dirty areas, they are turned off from doing anything, they have little motivation, and, believe it or not, it can result in periods of depression. There is great motivation to ensure that things run smoothly for your family and everyday life. There is no question why order, routine, and cleanliness are motivations that trigger certain behaviors. So… Motivation What Drives My Behavior? To know more about the Video Course, please, visit: JoseFrancAcademy