How to Simplify Your Marketing Without Losing Results

Marketing doesn’t have to be complicated to be effective. Discover how simplifying your marketing can reduce overwhelm, improve consistency, and help you achieve better long-term results.

How to Stop Overthinking Your Marketing (And Start Taking Action)

Overthinking can keep you stuck for weeks or even months. Discover how to simplify your marketing decisions, stop second-guessing yourself, and start taking consistent action with more clarity and less stress.

Take a deep dive on search and social. Attend a workshop at SMX Advanced.

Choose from six in-depth workshops that will sharpen your internet marketing skills SMX Advanced pre-conference workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. All workshops will be held on Monday, June 12 at the Bell Harbor Convention Center in Seattle. You’ll pick one workshop for a full day of actionable tactics you can use to improve your campaigns right away! Keep reading for workshop previews. Each workshop provides: In-depth instruction from respected search and social media marketing leaders; Intimate learning and networking experience with like-minded professionals; Actionable takeaways that you’ll put to use immediately. BACK BY POPULAR DEMAND! Advanced AdWords Training with Brad Geddes: AdWords is at the core of many companies’ digital campaigns. Inefficient PPC campaigns can have a drastic impact on your bottom line. This intensive AdWords course will teach you best practices and advanced concepts and strategies that are based upon a decade of research and testing. Mastering Social Media Advertising with Search Engine Land’s Ginny Marvin and guest presenters: Designed for paid social media marketing practitioners and managers, you’ll take a deep dive into getting more out of paid social — from advanced-level learning on creative strategies to efficiently managing all your paid campaigns. Learn more. Search-engine Friendly Mobile Design & Development with Shari Thurow and Bryson Meunier: Gain insights on how to establish and develop a “natural” mobile SEO strategy — increasing your mobile search engine visibility and conversions. Advanced SEO Training with Bruce Clay: Get a detailed overview of critical ranking and placement techniques to overcome competition for top search engine rankings for desired keywords. Mastering Google Analytics with Andrew Garberson: Leverage Google Analytics as a powerful analysis and reporting tool for search marketing. Gain more meaningful data and insights to accelerate your performance. Content Marketing Mastery with Casie Gillette: Specifically designed for in-house marketers and consultants, this workshop helps you create better content marketing programs by identifying content gaps, utilizing data to make more informed decisions, and hearing how experts create effective promotion strategies. SMX workshop participants rave about their experiences: “Honestly, much better than any conference I have attended as it provided a full eight hours on a single topic that I value – instructed by a very credible player in the PPC/SEM world (Brad Geddes).” – Sam, First Bank Holding Customize your SMX Advanced experience AND save: All Access and Workshop combo: Get the complete package for only $2,795, a savings of $600 compared to on-site rates. Or, if you’ve registered for an All Access Pass and would like to upgrade with a workshop, just pay an additional $900. Workshop Pass: Just looking for a one day workshop intensive? You can do that too for just $995, a $200 savings compared to on-site rates. If you’re just interested in attending the SMX Advanced conference June 12-14, that’s fine too! For only $1,895, you’ll get full access to all conference sessions, keynotes, clinics, networking activities, WiFi and hot meals.

Essential Search and Social Media Promotion Tips for News Content

Essential Search and Social Media Promotion Tips for News Content Lee Odden on Apr 17th, 2017 Content Marketing, Online PR, Social Media Serena Ehrlich BusinessWire Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical advice about media relations and promotion of news content with zest and gusto. Here are a few highlights. Serena EhrlichIt’s common sense and supported by research that industry media is a source of news and trusted information for buyers of every kind. Consumers and journalists have changed right along with the technology used to discover, consume and engage with content. Therefore, it’s essential that marketing and communications professionals empathize with their audience to understand their preferences and give them what they want. Because newsrooms have shrunk and journalists are overwhelmed with bad pitches along with a news cycle that runs 24/7 it’s a challenge to stand out. But no fear, you can really increase your chances of successful media pickups by following a few news release tips from Serena: Include usable support data Be interesting Be relevant to target audience Be catchy Include quotes Include multimedia Of course, outbound media pitching isn’t the only way journalists can be exposed to your news content. Search engines and social networks can deliver thousands of additional readers that are actively looking for information that your brand has to give. That means making sure news releases and newsroom content is optimized for the right keywords and promoted through social media. Serena suggested using Google Trends to find keywords to add to your release headlines to increase opens, which is great. You can also use tools like keywordtool.io, Moz Keyword Explorer or if you have a Google AdWords account, their Keyword Planner. (we’ve covered press release optimization extensively here in the past in case you want to venture that way) Serena brought up that since journalists are increasingly judged on the traffic or page view performance of the articles they write, be sure to let them know when they cover your story, that you will share what they write across your social networks. If they know you’ll help promote the article, they might be more inclined to use you for the story and again in the future. When it comes to social media promotion, Serena stressed the importance of earning trust. How do you do that? Here are her tips: Share smart content: – News releases and coverage – New ideas – Stats and data – Ask provocative questions Share happy content: – Case studies – User generated content shares – CSR content – Employee life Share negative-fix content: – How can you solve this pain point? – Share consequences Social networks are where people spend their time, period. And to engage with customers, brands need to be where the customers are. To help you promote your news content where people are actually spending time, Serena shared these tips for LinkedIn, Twitter, Facebook, Reddit, Instagram, Pinterest, Snapchat and YouTube: LinkedIn Tips: Professional Competition – Link with coworkers: Trigger LinkedIn’s algorithm by sharing updates simultaneously – Include contact information in your release: LinkedIn promotes people mentioned in news releases – Use LinkedIn blog opportunities to reach new audiences and drive traffic via company blog teaser – Write content that includes the 6 Ws, you, lists, hacks, psychology, careers, talent and multimedia Twitter Tips: Smart, Clever, First – Format: 118-character count – include a headline, link, comments – News content types to post on Twitter: Stats, releases, coverage – Don’t forget to use relevant hashtags – up to 3 – Include up to 4 images, GIF or video – Join hashtag chats – Add Influencers to Twitter lists – Create RT DMs groups – people you can reach out to for mutual sharing of content Facebook Tips: Personal, Smart, Visual – Increase Your Reach – Facebook parses content by type – Facebook matches word use in updates – Use free audience targeting – Upload video in early afternoon Use Facebook Live for reach: – 10 minutes in length – Include surprise material – Comment pinning pending Be sure to try Facebook Notes for the SEO value Reddit Tips: Passionate, Smart, Informed – Reddit has a large audience with 45,000 targeted communities – Share links to drive traffic, but be sure to participate with the Reddit community first to build relationships (don’t just dump your links) – Only share relevant information Instagram Tips: Fame, Recognition – Instagram is a visual social network, so be sure to use high quality or interesting imagery – Showcase behind the scenes, physical products, physical locations – Highlight employee engagement On Instagram, be sure to: – Sign up for a business page – Drive traffic via URL in profile or Stories – Be descriptive – Use hashtags (up to 30) – Like other people’s images to increase interactivity Pinterest Tips: Showing off + Smart – Pinterest is the most aspirational network – It is very focused on B2C, but there are opportunities for B2B – Extremely high CTR On Pinterest, be sure to: – Fuel the smart board – Be hyper-targeted – Be descriptive – Use hashtags Snapchat Tips: Unvarnished Truth – 71% of Snapchat users are 18-34 years old. – Users have an average of 15 friends – To maximize your impact on Snapchat, buy a geofilter! On Snapchat, be sure to: – Provide VIP/exclusive access to content – Be highly relevant with real time discussion – Include offers and coupons – Consider takeovers YouTube + BizWireTV Tips: Video News – 33% of YouTube searches are for news – YouTube TV is launching in 2017 On YouTube, be sure to: – Create content for all sales funnel steps – Determine what your audience watches in long form and shorten it – Create a video of text

Social Media Marketing: Internet Marketing Objective #1

What is the purpose of your website? What is is supposed to accomplish? What is your objective? Have you ever thought about it? Do you know […]? Specifically!   I’m out talking to people every day about things like social media marketing, online marketing, video marketing, email marketing and even text message marketing. It’s fun and exciting. I love getting specific questions about YouTube marketing, Facebook Marketing and Twitter marketing too. What I’m amazed by is the number of people who can’t answer the most basic of questions though. What is the purpose of your website? I get answers like “Well, I just need to be on the web” or “I need to have a place that tells people about my company” all the time. If you think the conversation should be focused on how pretty your site is, what color font looks best, then that’s fine AFTER you’ve figured out what the primary purpose of your site is and are accomplishing it. I want to know if your site attracts, captures and converts leads into orders. Does it make you money? Does it process orders and ship your products in ways that save you and your employees money? Until you have THOSE objectives identified and your online systems have been built to accomplish those objectives, I encourage you to exercise restraint in your online marketing efforts. As my parents used to say, your cart might be in front of your horse.   Purchase worth products to dominate your niche! Know More…   As found on Youtube

Marketing Strategies For Small Business – 3 Keys To Successfully Market Your Business Online

Trying to decide what online marketing strategies are best for your small business can be challenging, as challenging as it is it’s still incredibly important. Which is where today’s episode we’re gonna go over three keys to successfully market your business online. You can quickly learn what you need to do to get back to running a business Hello and welcome my name is Jose Franc and you’re watching the modern marketing show. We take different marketing tactics tools tips and strategies and break them down into bite-size action will clips that you can use to immediately take your business to the next level. With all of the online marketing strategies, tools, tips, tactics and advice out there it’s hard to separate the winners from losers. Or more importantly, which ones are going to provide the best bang for your marketing but fortunately there are three key tools that deliver great results time and time again regardless the business market or industry. So let’s get to them. Your website is your businesses hub, a controllable online a state where you get to decide what to say, what to show and how to design it. Is also the online face of your company so you really want to make sure you’re sending the right message when a customer checks you out for the first time. Is website easy to find? It clean, modern and looks good on different screen sizes? And other services and contact details, easy to navigate to? Try to imagine visiting your website for the first time from your customer’s perspective and see what kind of image your website is giving about your company. Also don’t forget about page load speed. Slow loading web sites are quickly abandoned which means lost visitors and lost profits. Now that your website is in top notch condition, it’s time to move on to what I found to be the most effective form of online advertising available today: Facebook Ads. Facebook Ads allow you to create lazy targeted marketing campaigns and put them right in front of your target market. Facebook Ads are like TV, radio, magazines and newspapers all rolled up into one super platform. But instead of costing thousands and thousands of dollars, you can get started for as little as a couple dollars a day. If you’re just getting started running a Facebook ad can be as simple as pushing the boost post button. But you’ll eventually wanna graduate into running proper campaigns to really take advantage of all the features Facebook Ads have to offer. Email marketing scares a lot of small business owners off, but it doesn’t need to. The truth about email marketing is that it can be as simple as sending a single email. The key with email marketing is to start now and then automate the process. Your email marketing campaign can be a monthly newsletter, a weekly blog update or daily tips on whatever it is you’re offering. If you’re not currently building your email list that don’t overthink it. Just start requesting your customers email addresses and then start writing to them with helpful advice. Over time they will tell you what they want more of your email marketing strategy will evolve to fit your market. So thanks so much for watching. If you enjoyed this episode be sure to subscribe to the channel, give it a thumbs up, if you have any questions comments or suggestions for future video, I’m sure to leave them in the comments section below. If you’d like more content like this then head over to josefranconline.com and sign up for the modern marketing newsletter. Because this is where I share my best tips, tricks and strategies that I don’t share anywhere else. Take care for now and I’ll catch you next time on the modern marketing show   Purchase worth products to dominate your niche! Know More…   As found on Youtube