What is Facebook Group Marketing?

One of the most powerful ways to market on Facebook is through its group feature. Considering what’s been going on with Facebook’s algorithm for its Facebook pages, it’s a good idea to have your own Facebook group as a backup. Although Facebook has been cutting back on the organic traffic it sends Facebook pages, it’s still worth it to have a page because you get audience insights from it. Another great benefit of having a page is the fact that you can copy and paste content from that page to Facebook groups. When people see your content in a group, they not only see the content, but they can also see a “like” button. When they click that “like” button, you get a new Facebook page fan. The key benefit of having a Facebook group lies in visibility. Facebook has made it clear that they are tweaking their Facebook page to reward actual engagement. Apparently, Facebook groups are not as suppressed as Facebook pages. In terms of visibility, you stand to reach more of your group members than with the page. The Problem with Facebook Groups While the visibility for a lot of people is quite good for Facebook groups, it depends on activity. If the individual group member is not all that active in your group, maybe the person isn’t liking or commenting, they’re not going to get as many notifications on their Facebook updates section than somebody who is active. This is a big drawback. The vast majority of people who would join your own Facebook group are not going to be active. They’re just there to read information. They’re just there to sit back and check out what you have to offer. Here’s how you promote using your own FB group Create Your Own Groups After Your Pages Mature The first thing that you need to know is that you should put up your Facebook group only after your page has matured. You want to know who your audience is on Facebook. You’re not going to know that until you have a page up. Pay attention to the audience insights. The data set that you would get from that analytics portion of your Facebook management dashboard will let you know who to target. Once you have enough users, and this depends on your niche, you should then put up your group. Your group must be as identical as possible to your page. If you have a logo, put the same logo there. If you have some sort of motto, put the same motto or slogan there. The key here is to use your Facebook group as an extension of the brand that you’re creating with your Facebook fan page. Give your group members a reason for coming back. This, of course, means original content or freshly curated content that you don’t show on your Facebook fan page. You have to give people a reason for following you on as many different places on Facebook as possible. This, of course, boils down to premium content. Market to Other Groups This is the most important part of Facebook group marketing. Because if you were to just build your own group as a supplemental source of traffic for your page, you’re probably not going to grow all that much. You have to go to other groups which have already done a good job attracting the eyeballs that you want to attract. There has to be a tight fit between these groups and your niche. Go to those places and become a credible poster. This means that you should refrain from just dumping the same content that you have on your page to these groups. Invest time in them to become a local expert or a credible authority. It doesn’t take much.If you’re the first person to always comment and your comments are always insightful or bring new information to the table, people sit up and pay attention. People can see that you are an asset to the community and they are more likely to give you the benefit of the doubt when you share content that obviously comes from your page. Once you have established credibility, share your own page content. As I’ve mentioned above, these posts not only have content and your brand, but also a “like” button. This is a great way of getting page fans. Always engage. When people comment on what you post, reply. They might be haters, they might be critics, but it doesn’t matter-reply anyway. This conditions the mind of your readers that you are approachable, accessible, and you actually want to help people out. If you just drop a link and take off immediately, you’re a spammer. You’re not a community member. You’re obviously not somebody who’s there to add to people’s knowledge and bring value to their lives. My Most Important Tip After sharing high quality third party content that you do not share on your page in groups, pay close attention to your page’s Audience Insight. Find your most popular piece of content. Look for third party content that is similar to that and see if you get a lot of positive engagement when you share that material. If this pans out, then use content from your site that fits the same themes as the tried and proven popular content on the Facebook groups that you’re in and use those to get page likes. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About get more traffic JoseFrancOnline.com/homebusinessguide Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

Most Effective Ways to Market on Facebook

One of the most obvious ways to market on Facebook is to set up a fan page for your business, your brand, or your cause. Facebook actively promotes this feature of its website. What it doesn’t tell you is the fact that Facebook has been actively modifying its algorithm to the point that you’re going to have to have very popular content for you to reach most of the people who have expressed interest in whatever it is you’re promoting. Put simply, not all the people who liked your page will get to see your updates. In fact, in most cases, only a small fraction of those people will get to see your updates. Sadly, Facebook is actively working to limit the free traffic exposure you would get until you can prove to it that your content is really popular with your page’s fans. Here are the steps you should follow to market on Facebook: Step #1: Find your competitors on Facebook The first thing that you need to do is to avoid reinventing the wheel. You need to avoid trying to figure things out on a completely hit or miss basis. Instead, reverse engineer your competitors. Let them do your homework for you. How? Well, find them on Facebook and learn from what they are doing. Step #2: Get the “industry standard” look and come up with your own take Every niche has an industry standard in terms of social media profile, brand appearance, and content strategy. The sooner you understand this, the sooner you will be poised to achieve social media marketing success on Facebook. The longer it takes you to learn this, the longer you will struggle. Understand that your niche audience has become familiar with how certain brands or websites are positioned on social media. If they can’t make heads or tails of your social media brand, they probably would not like your page. It may seem weird to them because it seems so far off from the “industry standard.” Your job at this step is to figure out the industry standard look, content strategy and other elements and come up with your own take. Step #3: Reverse engineer your competitors’ content strategy and curate Lots of business owners would post “hot content” on their social media accounts as well as their blogs. Sadly, nine times out of ten, that content goes nowhere. People don’t click on it, share it, comment, or otherwise engage. What these publishers are doing is basically gambling their content would resonate with their audience. Don’t do that. Instead, pay attention to what your competitors are doing and look for patterns. If you notice that your competitors keep sharing content regarding the same type of theme or topic, they may be on to something. They wouldn’t waste all this time, effort and energy talking about the same stuff over and over unless, of course, it connects to their audience at some level or another and produced results. Now, to verify this, look at how many times that piece of content got shared or liked. That should give you some sort of objective proof that this content actually resonates with your target audience members. When you reverse engineer your competitors, you are essentially copying their strategy to reach the same eyeballs that you’re trying to reach. This also applies to content curation where you take content that is published by other people, and you promote it on your social media platform. This creates a win-win situation because you’re not ripping off this content. You are copying the content’s link, including a short commentary, and allowing people to click on the link. This creates a win-win situation. The publishers of this content get traffic, you get to build credibility because you’re sharing information that your target audience members would actually be interested in, and this leads to the possibility that they would like your page. Once you have built up enough page likes, you can then start sharing your own content, which leads to direct traffic to your website. Step #4: Pick the best performing or most popular type of content, and scale up Post content for a few weeks. Keep publishing, and then look at the content that gets the most engagement. Which shared materials get the most likes? The most shares? The most comments? At some point, you’re going to ignore other types of content and focus on the ones that perform the best. For example, if you have a Facebook page on Chihuahuas and you notice that third party articles on Chihuahua houses get a lot of shares, likes and comments, you might want to eliminate most other types of content and focus on Chihuahua houses because those get the most love from your audience. Step #5: Come up with your own version   Come up with your own version of winning content. For example, you know that Chihuahua houses get a lot of love and are very popular on your page. Come up with your own articles about that topic. These articles, of course, drive traffic directly to your blog or your online store. These have to be at the same level of quality as your third-party content or better. Pay attention to how your curated popular content talks about the topic and adopt the same style but deliver something better. Maybe you should offer longer information, more up to date information, or blog posts that have multimedia elements like videos and graphics. Whatever you need to do, come up with content that basically blows away all the other content that you feature on your page. Step #6: Promotions: photo tagging by your users This is a free promotion technique. Tell your page fans that you’re going to give them some sort of digital freebie. Maybe it’s a graphic badge, maybe you’re going to mention their name on a post, maybe you’re going to give them a free eBook or some sort of free software. Whatever the case may

Marketing School – Digital Marketing and Online Marketing Tips: 4 Secrets to Skyrocket Your Traffic with Long-Tail SEO | Ep. #1341

In episode #1341, we share four secrets to rapidly increase your traffic with long-tail SEO. There are several resources and tools that can help you find relevant keywords and thereby improve your SEO. Tune in to hear how monitoring the performance of your posts can help you to remain proactive! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Four Secrets to Skyrocket Your Traffic With Long-Tail SEO. [00:33] Look for all the related keywords that people are searching for. [01:13] Blend the keywords in with the rest of your text so that it flows well. [01:26] Monitor the traffic from your high and low performing posts. [02:00] Check out The Beginner’s Guide to SEO by Moz and structure your content this way. [02:50] Use power pages and pillar pieces and how they differ. [03:31] The tools you can use to find keywords and add them to your content. [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the site for more information. Links Mentioned in Today’s Episode: This post was originally published on mschool.growtheverywhere.libsynpro.com And also… Learn Online Marketing in Just 5 Minutes a Day Do you want to learn how to generate more traffic and sales on a website? My name is Neil Patel and my goal is to teach you one new marketing tactic each day. Subscribe here to learn more of my secret SEO tips: https://www.youtube.com/subscription_center?add_user=neilvkpatel Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog/ On this channel, you’ll find tons of marketing videos that will teach you a specific internet marketing tactic in less than 5 minutes. The videos are short, to the point, and more important contain step by step instructions.

CPA Marketing Genius PLR

Introducing ‘CPA Marketing Genius’ Dear Fellow Marketer, As a savvy operator you’ll know – despite what the gurus claim – just how hard it is to get folks to whip out their credit cards and buy what you are selling. So imagine being able to offer them something for free – such as a sample of a product or some helpful information – and receive a nice commission when they go ahead. I’m sure you can immediately see presenting your prospect with an attractive offer, where they don’t need to spend any money, will make their sales resistance melt like an ice cream in the desert, sending your conversion rates soaring. Welcome to the wonderful world of CPA And here’s just a couple of examples of the sort of money you can make, despite your prospect not having to buy anything… Getting your prospects to just fill in their email address can pay from $1.40 per name toas much as $30! And, if your prospects complete a more detailed form, it pays you even more – from $8 to as much as $100! But There’s A Problem. And It’s A Pretty Big One! You see, the CPA market has changed dramatically recently as it has become more established. That means most of the CPA information you can get your hands on is a waste of your precious time and money because it is hopelessly out of date. So, if you’ve been struggling to make serious money with CPA you’ll be glad to know… It’s not your fault Because you’ve been taken advantage of. But that’s about to change dramatically. Happily, you are now in the right place at the right time to be one of the very first lucky folks to take advantage of this brand new, straight from the CPA coal face expose, containing everything you need to turn you into a CPA Black Belt, lightening fast. Introducing ‘CPA Marketing Genius With a FREE Report for You:’

What is CPA Marketing All About?

What is CPA Marketing All About? CPA Marketing, which is short for Cost Per Action Marketing, is an online marketing method along the lines of Click Per View and Cost Per Click. It works much like those online marketing methods, because CPA Marketing is based on triggering actions from website visitors to drive sales. However, whereas CPV is geared towards getting website visitors to see an ad without having to click on it, and CPC is all about getting website visitors to click on an ad without further action, CPA requires its publishers to get their prospects to complete a specific action. That is why it is called CPA or Cost Per Action, because the action that has to be completed by prospects can be anything from clicking on a landing page to be redirected to an offer, or to complete simple forms to opt for a product or survey. The key here is the offer. Cost per Click and Cost per View advertising commonly forward people directly to a product page on an ecommerce site, or to a rich media or content rich site that is being promoted by the advertiser. An offer is a description of a product or service that is being extended to the prospect. The prospect then has the option to obtain what is being offered. The actions needed for the prospect to complete will greatly depend on what is being offered and the benefits they will receive from it. For example, a survey offer will often require prospects to enter their email addresses to participate. Free online gaming offers will require them to simply click on a “play now” button to access a gaming page, where ads are shown between free gaming sessions. Those are easy-access CPA offers that can be leveraged by publishers to make quick, steady money, as long as the offers they are promoting remain popular. They are easy to promote, because they only require prospects to complete some simple steps that often lead them to get something for free, and they can be universally promoted. On the other hand, there are offers that require a greater commitment from prospects, such as auto loan and credit offers. Those are the kinds of offers that will ask people for sensible information, such as zip codes, addresses and credit card information. All those factors determine how much you’ll get as a commission for each acquisition. Now, you might have noticed that we have mentioned “cost per action” and “cost per acquisition” without getting deeper into what they mean to you. How does it work? We’ve covered the most commonly used CPA jargon, so let’s recap and provide you with some of the CPA marketing process from start to finish, and your role in it based on your business activities, as well as the most used CPA terminology. Thus far, you have learned that Cost-per-action, the name that we originally used to represent the CPA acronym, means that people reached by a CPA ad need to complete an action for it to be considered a success. What this completed action leads to is payout. That means that the action determines its cost. Hence, the more complex an action is, the more it asks of the prospects and the longest it takes them to complete, and the more you get paid for it. An alternative meaning for CPA is Cost-per-acquisition, because this time the CPA ad requires prospects not to only complete a specific action like a click, but to be “acquired” by the advertising company. Once a prospect has entered their contact information, be it physical or electronic, it is considered an “acquisition”, and the publisher gets paid for it. These completed actions and acquisitions are known as conversions. When you get a prospect seeing an ad, clicking on it and completing the action or data submit required, it is considered an acquisition. If a prospect was to see an ad, click on it and not complete the required action, it is not considered a conversion. Conversions are why you are paid in CPA marketing, much like you get paid for clicks or views in CPC and CPV marketing. How can you participate on it? As you can see, depending on how committed you are to work on your CPA ads, and research the market for what you want to promote, you can definitely start raking in some good passive income quickly, but how can you take part in it? To participate in CPA marketing and profit from it you first need to know the structure that makes up the CPA marketing ecosystem. It is shaped by three main elements: the network, the advertisers and the publishers. The networks are the backbone. You won’t be able to find CPA offers to promote without the networks. CPA networks are the place where all CPA elements converge. There, advertisers and publishers can find each other to collaborate in online marketing business. Advertisers are the providers of the offers. They are the ones that enter CPA networks to make their offers available to publishers interested in promoting them. They create offers around products they want to advertise, and they do so with the help of the publishers. The publishers are the ones responsible of promoting CPA offers. They are the ones that get paid to spread the word of a product online. A publisher enters a CPA network and looks for the offers that he or she wants to work on and promote. It applies to promote the offer, and, once he or she gets approval from the advertiser, they can start working on the means to be used in the promotion. In your case, as an individual looking to make some good money online through passive means, you’ll be the publisher. Start checking around and working on what you need to start running your own online advertising venture!

Avoid Scams that Target Wahm’s Online Home Business

Women and Online Home Business Working from home is a fantastic way for moms to earn some extra money and still watch the children. Every woman who wants to become a Wahm has traveled down the same path. Unfortunately, that path is littered with scams and traps to take money and time from honest women looking to make money from home. Internet marketing is not dangerous by itself but with a little common sense and extra research, you can find legitimate work at home opportunities without getting scammed. The first step is to search for jobs in the right places. Don’t simply click on ads to find work. Try to find helpful groups of Wahms who have successful work at home jobs to guide your search. You can try searching on message boards or finding e-mail groups for ideas of where to start your work at home job search. Many of these women can give you insight into which work at home opportunities are actually worth your time. Online Marketing Scams Keep in mind that there are no real ways to get rich quick on the Internet or by working at home. The only people who get rich are those who are scamming others. Never believe an ad or an ’employer’ who claims that you will get rich instantly. There are also a few red flags to look for when you are searching for Internet jobs. You should never have to pay for work or job lists. There are plenty of free listings available that can provide tons of work at home opportunities. Companies that want to charge you for lists of jobs are just trying to get your money. The lists are often filled with dead job leads, or lists of companies that want to charge you money. Many work at home scams will also require you to pay a start-up fee or cover the cost of ‘necessary’ training. Again, legitimate jobs will never require you to pay them any money for you to work. Another warning sign is if the ad or website tells you to ‘Act NOW!’ You should always do research before joining an online business company and never feel pressured to make a decision right away. Many websites are set up with text that says that the offer will expire on today’s date. But if you revisit that website the next day, the ad says that the offer expires on that day. If you are unsure about a company, do some research on the Better Business Bureau website. The BBB has files on all businesses that have had complaints filed against them. You can see what other people have to say about a particular company and be steered away from scams. Be advised: Scammer’s Internet Marketing Guide There are some scams that have been around for years that should be avoided at all costs. These online Home business scams have unfortunately been successful for the scammers, so they continue to take the money and time of hardworking Wahms. If you see an offer for any of the following types of jobs, run the other way. Envelope stuffing is a common scam, although it is being seen less and less these days. These jobs are normally listed as mail service jobs, and then you are asked to pay for a start up kit. After you receive a start up kit, you are given instructions to place your own work at home ads. You basically just sell the start up kit to other people and become a scammer. Craft assembly scams can take many forms. Typically, you receive a set of crafts to complete with instructions. You generally pay for the set and then are told you will be reimbursed for the kits and also paid for their assembly. After working hard at assembling the kits and returning them, you will be told that your work is not up to their quality standards. You will be out the cost of the kits, and they will sell your crafts anyway. There are legitimate jobs out there for Wahms, but you have to do some research on the opportunities first. If you do your research and are careful, you can successfully work from home and never be scammed. My Best Wishes José Franc Admin of josefranconline.com