BANNER ADVERTISING WHERE TO CONDUCT

KNOW THE TARGET MARKET OF YOUR BANNER ADVERTISING Where you place your banner ads is mostly based on your goals and target market. So logically your first step should be to know and learn as much as you can about your target market. Understand your buyer personality, behavior and motives. Research your audience using existing studies or data. Look for case studies that reveal what has worked in the past for your niche. Or you can even do your own research by analyzing past advertising and sales data from your own records or by conducting surveys and polls on your target market. Also, just be aware of what people are saying and expressing by taking time to regularly monitor social media groups and forums in your target market. ESTABLISH YOUR GOALS Looking at the goals mentioned in the prev ious section, you need to have a clear goal set for each banner ad campaign you run. Are you testing the waters for a new product idea? Then maybe your goal this time is to get visitors to a survey to gauge interest in the idea as well as to build an “early bird” list of leads to sell to when the product is finished. Maybe your goal is straight forward sales. Whatever it is, you’ll need to know before you start planning where to display your banner ads.   WHERE TO DISPLAY YOUR BANNER ADVERTISING Once you’ve got your target audience and goals sorted out, it’s time to pick where to stick those ads. One option is to manually choose display locations. You can do this by reaching out to website owners, forums, and blogs in your niche. If you’re selling an internet marketing tool, go pay for a banner placement in the header area of the Warrior Forum. If you’re promoting your new book, find a popular blog for books in your genre and approach the owner about sidebar ads. When using this manual method, be sure to research the metrics of the given site, blog, or forum. Naturally you’ll want to display your ad in places with a reasonable level of traffic and a positive reputation to ensure your advertising dollars are spent well. You can learn a lot about websites by researching them on Alexa.     The manual method we’ve just described can be very effective but it can also be time-consuming and difficult. Many marketers prefer to do general targeting via a major ad network. Probably the most popular example of this would be the Google Adwords Network. Here, you’ll simply make some targeting/audience and/or keyword decisions within your Google Adwords creation process (check out our Google Adwords guide for more info) and provide the right banner images (discussed below). Google Adwords will then begin showing your banner ads in the locations that it’s data determines are best for your desired audience. Another great option is to use a retargeting platform with multi-network reach like AdRoll. This means you install retargeting pixels on your site and build a retargeting audience which you can then follow around the web with your banner ads via several different networks/exchanges including Facebook and Google Adwords. In these cases, the retargeting platform generally does all the hard work for you. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

BANNER ADS. WHY YOU SHOULD BE USING THEM

WHAT ARE YOUR BANNER ADS GOALS? Banner ads goals is to take a visitor, who clicks on one of them, through to one of your web properties. But beyond this you may have more specific goals. This could include bringing them directly to a sales or product page in hopes of them making a purchase. Or perhaps you’re simply doing a list building campaign and trying to gain leads or contact info by forwarding them to a landing page with a free offer or gift. Maybe your goal is to learn more about your market, in which case you might be sending them to a survey or questionnaire. The final goal for click-throughs that we’ll mention is simply content marketing. Perhaps you’re simply trying to get your blog posts and articles in front of a lot of visitors in order to build a following, provide useful information, and perhaps even make a “soft pitch” within this content. Another sub-goal of content marketing worth mentioning is building a retargeting audience. There’s plenty of data justifying this approach. People who are retargeted via banner ads are 70% more likely to convert! So the idea here is to simply stick a retargeting pixel on your site when you send visitors to your content (check out our retargeting guide for more detailed info on this). You can then retarget them wherever they are on the web with more relevant banner ads now that they are familiar with you and this time you can aim for something more desirable like a sale or an opt-in. OTHER BENEFEITS One very useful but less talked about benefit of banner advertising is brand awareness. You’ve seen this work a thousand times. Year ‘round you might see tv commercials for “Smiley Taxi Cabs”. It’s not like you’re sitting in your living room and suddenly bolt upright and call a cab at that moment. You don’t need one. But weeks or maybe months later when you’re leaving a birthday party after having a bit to drink and you need a cab, who are you going to google on your smartphone? Yup. Smiley Cab. The same goes for banner ads. Even when people don’t click on them, you’ll be subtly building top-of-mind awareness for your business and expanding the visual familiarity of your brand. Another benefit of banner advertising is the ability to track, assess, and test effectiveness. There are several metrics that can be used to measure various levels of effectiveness. The most basic level of assessment is your Click-through Rate or CTR. You can gauge the financial success of your ads by comparing your CTR against your advertising expenses which gives you your cost per click or CPC. Beyond this you can actually track the results of click-throughs (sales or opt-ins) versus your ad expenses. This can give you your cost per lead and cost per sale. Using conversion pixels you can test for even more complex results such as how far visitors get into your funnel or which blog posts they read after landing on your site. So that’s the “why” of banner advertising. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

Banner Ads And Visual Marketing

Banner Ads And Visual Marketing. Banner advertising has come a long way since its humble beginnings centuries ago. Yes, that’s right… centuries Flip through any old newspaper or publication from the American colonial era and you’ll find rectangular banner ads pitching everything from beer to stockings, complete with a main image, carefully chosen brand colors, a motto or unique selling proposition, and even a call-to-action! Of course, we’re not here to discuss old print banner ads for stylish powdered wigs or state-of-the-art wooden dentures (although it is useful to remember how long the ancestors of today’s digital banners have been around). In this 4 articles set we’re going to discuss modern digital banner ads in all their glory. So, for starters, what are they? Basically, banner advertisements are actionable, clickable, tappable images that invite web visitors to buy, learn about, or receive something in exchange for a click-through. These ads can appear anywhere and are typically seen within and around the content of various websites such as the header area on a forum page, the sidebar of a blog or news site, or even squeezed in among the paragraphs of a news article. What are banner Ads? These banner ads come in all shapes and sizes (typically variations of the trusty old rectangle) and will either be static (.jpg, .png, or .gif) images or animated (.gif or Flash) banners. In more recent years, some businesses have been leveraging “Rich Media” banner ads that do all sorts of whacky stuff like send a car zooming across your screen in front of the article you were reading. And these ads aren’t going anywhere soon. Banner ads still make up around 34% of all online ad spending, second only to Search Engine Marketing (SEM). So, since they’ve been around for hundreds of years and businesses are spending a ton on them every year, clearly, they work. The question is, should you be using them in your business? Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

Facebook Marketing Unleashed – Influencer Page Outreach

Influencer page outreach really boils down to creating allies. In your niche, you are sure to have competitors. However, some of these competitors are open to cooperating with you. Many will not give you the time of day, but there are few who would see the strategic advantage of partnering up instead of competing. There are also other people on Facebook who have pages and who are not competitors with you. They may even have a lot of fans. Here’s how you build alliances with influence leaders on FB:   Step #1: Find competitors The first thing that you need to do is to look at your notes when you reverse engineered your competitors. These people are in the same niche as you. After all, you studied them to get the “industry standard” content strategy as well as page layout and design for your own Facebook page. Next, you should look for non-competitors who specialize in your niche. There should be quite a few of these. These are not merchants or ones who provide services. They’re not competing for the same dollars as you. Instead, they cater to the same audience as you. Try to find as many of these as possible. Step #2: Pay your dues by engaging I know, at this point, it’s very tempting to just go to a competitor’s page and post a comment on one of their posts. In the comment, you’re dropping a link to your page or to your website. You then repeat this many times on all their posts. Well, let me tell you, if you do this, you’re going to get banned. Whatever links you put up will get deleted. It’s a waste of time. Don’t even think about it. The same applies to influential niche observers. These are non-competitors, but you shouldn’t spam them either. Instead, you should pay your dues by engaging. How do you do this? First, you need to share high quality content.   It doesn’t matter who wrote the content. It doesn’t matter where that content goes to or links to. What’s important is that it provides maximum value to anybody reading that content. It has to be on point. It has to deal with a specific theme or topic that you know that your target audience members are interested in. Next, you need to engage with people in terms of answering their questions. Try to be a facilitator. Try to be a mediator. Try to be the “go to” source of information for your niche. If people are looking for statistics, go on Google and find them the statistics they’re looking for. If they’re looking for a video, go to YouTube and search for the content that they’re looking for. The more you do this, the more people will pay attention to you because, let’s face it, in any kind of online group communication platform, only a very few people actually produce high quality content. You can count them on one hand, most of the time.   Everybody else is basically a leech. They take and take information, but they only give from time to time, if at all. Be that expert. Be that “go to” resource. Another way you can engage is by asking questions. Now, these questions should not be very basic or dumb questions. Instead, they should be deep, insightful questions. You can also ask questions that try to tie many issues together. Maybe people are concerned about many different issues. When you ask questions that tie all these together, it can be very useful. You should also give feedback to people’s responses. You have to do this in a respectful way. You cannot come off as a hater or somebody’s who’s just plain negative. There is such a thing as constructive feedback. Remember, the name of the game here is to add value to the places that you’re on. This means sharing information and enhancing information through proper questions and feedback. Step #3: Become credible, then reach out At a certain point, people will start asking for you by name. People will try to reach out to you via Messenger. That’s when you know that you have become an asset to these groups. That’s when you know that you are on people’s radars. You’re not just this random person showing up every once in a while, dropping a link. Instead, you’re that person that helps keep these groups together. This is when you reach out. This is when you try to engage with the group admin. Usually, the best way to do this is when they engage with you. Maybe they mention your name, or they send you a message on Messenger. Whatever the case may be, try to wait for them, or reach a high enough level of engagement and acknowledgment from other community members before you reach out. What are you going to be reaching out for? Well, there are many different opportunities on the table. You can ask to swap content with your page. Most page admins don’t have a problem with this. You can also ask for a shout out. Basically, the admin of the page that you’re on will tell page fans to check out your page because your page is a “friend” of the page they run. You can go through some ideas regarding joint events. Now, please keep in mind that this is not like a real event where people have to physically go somewhere, or you have to rent out some hall, rent out security, or get food. No. This is an online event. Maybe a seminar, a live Facebook session conducted from two locations, or it can be an interview. Another opportunity on the table is, of course, guest blogging. You probably don’t need me to remind you of how value-packed this is. Not only do you get eyeballs to your link, which can produce direct traffic, but you also get tremendous search engine optimization benefits if the partner has a

Facebook Marketing Unleashed – Introduction

Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that’s with a capital B, daily active users. Think about that, over 1.3 billion people using the same website day after day. On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content. In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users. Of all Americans, 79% use Facebook at some level or another. If this wasn’t impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook. Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day. In terms of the world’s total population, more than 22% of people on the planet use Facebook with some level of frequency. The point is, Facebook is a massive traffic monster. You really cannot afford to miss out on Facebook and its marketing potential. If this wasn’t impressive enough, wait, it gets even more mind blowing. Once people log into Facebook, the system basically keeps tight surveillance on them. And the crazy thing is that this is all done with their permission. When you sign up for Facebook, there is a user license agreement that you must consent to. Unless you read the fine print, you wouldn’t become fully aware that once you sign in, every like, comment, share, as well as pages that you liked and even ads that you clicked, will be monitored by Facebook. It’s as if by watching your behavior, Facebook can make educated guesses as to what your interests are and can then show you advertising that fits those interests. Sounds pretty fair, right? Well, this extends across the board. That’s right, every group you join as well as interactions on Messenger are monitored, tracked and targeted by Facebook. This is not lightweight targeting, mind you. When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook. As awesome as these traffic statistics, advertising technologies, and promotion potential may be, I’ve got some bad news to report. Too many businesses still fail to fully leverage Facebook. This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About get more traffic JoseFrancOnline.com/homebusinessguide Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html

3 Easy Steps for an Effective e-Marketing Strategy

Update Your Marketing Strategies In this day and age, internet marketing is becoming one of the most economical and practical marketing methods particularly for small businesses. Here are three easy steps that you can follow for an efficient e-marketing strategy. The procedure of utilizing digital innovation in order to sell items or service is called e-marketing. With the growth of innovation and the web, it has actually become imperative for organizations to use e-marketing strategies to supplement their standard marketing approaches so as to create more product sales and to reach a wider market E-businesses, though, would generally focus their attention on e-marketing alone. E-marketing utilizes the very same fundamental principles as that of conventional marketing. The function is to create techniques in order to provide your message throughout to your target audience. The difference with e-marketing lies in the choices offered to you when marketing and advertising your products, services or company. Naturally, you might always utilize the traditional method, but it is better to benefit from the marketing opportunities that the web gives. E-marketing produces tremendous results in terms of increased market share, high margins of profit and continued customer patronage. It is likewise perfect for little and medium-sized businesses for e-marketing is more budget friendly and less effort-intensive. The 3 Steps to build a e-marketing Strategy In order to launch an effective e-marketing project, you would initially have to produce an e-marketing strategy. The focus of an e-marketing plan is to make sure high response from prospective customers. Below is a summary of steps for developing a reliable e-marketing strategy. Step 1: Determine your target audience. Prior to anything else, you should recognize your market. It is likewise crucial that you study the market environment and your competitors’ marketing methods, and provide due notification to all possible opportunities. Step 2: Set e-marketing strategy goals and e-marketing approaches You should right away set your goals for your marketing campaign. Your objectives may consist of establishing and raising your e-presence, sharing organization info and sales leads generation. After identifying your objectives, you must develop the e-marketing methods you would use to accomplish your objectives. It is not suggested for you to utilize just one method. It is constantly wiser to utilize numerous e-marketing methods. Step 3: Set a budget and determine your methods You ought to identify the techniques and methods that you would utilize to launch your e-marketing campaign. Identify the methods you would utilize for executing your marketing techniques. You must formulate methods that are tailored towards catching your target audience’s attention. You should place and differentiate your techniques and establish your top priorities. Use the cost/benefit analysis in order to figure out an appropriate budget. The advantages must more than compensate for your marketing expenses. E-marketing uses the very same basic principles as that of traditional marketing. In order to introduce a reliable e-marketing campaign, you would initially have to develop an e-marketing strategy. After determining your objectives, you must establish the e-marketing techniques you would utilize to accomplish your objectives. It is always smarter to utilize multiple e-marketing approaches. You need to determine the techniques and methods that you would utilize to introduce your e-marketing campaign.   Do You Want to Know More About Internet Marketing? Visit the Complete Guide About it: My Internet Marketing Made Easy