- What is the purpose of your website?
- What is is supposed to accomplish?
- What is your objective?
- Have you ever thought about it?
- Do you know […]? Specifically!
I’m out talking to people every day about things like social media marketing, online marketing, video marketing, email marketing and even text message marketing. It’s fun and exciting. I love getting specific questions about YouTube marketing, Facebook Marketing and Twitter marketing too. What I’m amazed by is the number of people who can’t answer the most basic of questions though.
What is the purpose of your website?
I get answers like “Well, I just need to be on the web” or “I need to have a place that tells people about my company” all the time. If you think the conversation should be focused on how pretty your site is, what color font looks best, then that’s fine AFTER you’ve figured out what the primary purpose of your site is and are accomplishing it. I want to know if your site attracts, captures and converts leads into orders.
Does it make you money? Does it process orders and ship your products in ways that save you and your employees money? Until you have THOSE objectives identified and your online systems have been built to accomplish those objectives, I encourage you to exercise restraint in your online marketing efforts. As my parents used to say, your cart might be in front of your horse.
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