Digital marketing is not just about tools, tactics, or constant activity.
In this section, you will find practical insights focused on building a more sustainable and effective approach to online business.
Instead of chasing every new trend, the goal is to simplify your strategy, stay consistent, and focus on what actually works over time.
If you are starting or improving your online business, you can begin with this guide on consistency in digital marketing, where I explain a step-by-step approach to building long-term results.
On JoseFrancOnline, I share ideas on sustainable digital marketing, productivity for online entrepreneurs, and strategies to build digital projects without burnout.
Back in 2006, creating a Facebook Page was mind-numbingly simple. You picked your URL, uploaded a picture, filled out a few boxes, and that was it. Unlike its chief rival, MySpace, there was no mucking about with HTML, no picking the right animated backgrounds, no blinking green fonts to fine-tune. Of course, the...
Chinese search engine Baidu will soon support Accelerated Mobile Pages (AMP) in its search results, expanding the reach of AMP significantly. Columnist Hermas Ma believes the worldwide impact on mobile page speed will be notable. The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP. The...
For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can squeeze in people’s news feeds. As a result of hitting that ad load ceiling, Facebook’s ad revenue growth will slow down “meaningfully” in the second half of...
The Importance of Facebook Engagement Before we dive headfirst into strategies, we should define what we mean by Facebook engagement. Engagement sometimes means different things to different marketers and businesses, but in general, increasing your Facebook engagement means your audience is more likely to: Comment on your updates Like your content Share your...
Vine, the social media app known for 6-second video loops, is shutting down. Twitter announced its decision to discontinue the video service in a press release last week. According to Marketing Land, Vine debuted in 2013 when mobile video wasn’t really a thing. But the rise of Snapchat, and the addition of live...
