One of the most powerful ways to market on Facebook is through its group feature. Considering what’s been going on with Facebook’s algorithm for its Facebook pages, it’s a good idea to have your own Facebook group as a backup. Although Facebook has been cutting back on the organic traffic it sends Facebook pages, it’s still worth it to have a page because you get audience insights from it. Another great benefit of having a page is the fact that you can copy and paste content from that page to Facebook groups. When people see your content in a group, they not only see the content, but they can also see a “like” button. When they click that “like” button, you get a new Facebook page fan. The key benefit of having a Facebook group lies in visibility. Facebook has made it clear that they are tweaking their Facebook page to reward actual engagement. Apparently, Facebook groups are not as suppressed as Facebook pages. In terms of visibility, you stand to reach more of your group members than with the page. The Problem with Facebook Groups While the visibility for a lot of people is quite good for Facebook groups, it depends on activity. If the individual group member is not all that active in your group, maybe the person isn’t liking or commenting, they’re not going to get as many notifications on their Facebook updates section than somebody who is active. This is a big drawback. The vast majority of people who would join your own Facebook group are not going to be active. They’re just there to read information. They’re just there to sit back and check out what you have to offer. Here’s how you promote using your own FB group Create Your Own Groups After Your Pages Mature The first thing that you need to know is that you should put up your Facebook group only after your page has matured. You want to know who your audience is on Facebook. You’re not going to know that until you have a page up. Pay attention to the audience insights. The data set that you would get from that analytics portion of your Facebook management dashboard will let you know who to target. Once you have enough users, and this depends on your niche, you should then put up your group. Your group must be as identical as possible to your page. If you have a logo, put the same logo there. If you have some sort of motto, put the same motto or slogan there. The key here is to use your Facebook group as an extension of the brand that you’re creating with your Facebook fan page. Give your group members a reason for coming back. This, of course, means original content or freshly curated content that you don’t show on your Facebook fan page. You have to give people a reason for following you on as many different places on Facebook as possible. This, of course, boils down to premium content. Market to Other Groups This is the most important part of Facebook group marketing. Because if you were to just build your own group as a supplemental source of traffic for your page, you’re probably not going to grow all that much. You have to go to other groups which have already done a good job attracting the eyeballs that you want to attract. There has to be a tight fit between these groups and your niche. Go to those places and become a credible poster. This means that you should refrain from just dumping the same content that you have on your page to these groups. Invest time in them to become a local expert or a credible authority. It doesn’t take much.If you’re the first person to always comment and your comments are always insightful or bring new information to the table, people sit up and pay attention. People can see that you are an asset to the community and they are more likely to give you the benefit of the doubt when you share content that obviously comes from your page. Once you have established credibility, share your own page content. As I’ve mentioned above, these posts not only have content and your brand, but also a “like” button. This is a great way of getting page fans. Always engage. When people comment on what you post, reply. They might be haters, they might be critics, but it doesn’t matter-reply anyway. This conditions the mind of your readers that you are approachable, accessible, and you actually want to help people out. If you just drop a link and take off immediately, you’re a spammer. You’re not a community member. You’re obviously not somebody who’s there to add to people’s knowledge and bring value to their lives. My Most Important Tip After sharing high quality third party content that you do not share on your page in groups, pay close attention to your page’s Audience Insight. Find your most popular piece of content. Look for third party content that is similar to that and see if you get a lot of positive engagement when you share that material. If this pans out, then use content from your site that fits the same themes as the tried and proven popular content on the Facebook groups that you’re in and use those to get page likes. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About get more traffic JoseFrancOnline.com/homebusinessguide Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html
Most Effective Ways to Market on Facebook
One of the most obvious ways to market on Facebook is to set up a fan page for your business, your brand, or your cause. Facebook actively promotes this feature of its website. What it doesn’t tell you is the fact that Facebook has been actively modifying its algorithm to the point that you’re going to have to have very popular content for you to reach most of the people who have expressed interest in whatever it is you’re promoting. Put simply, not all the people who liked your page will get to see your updates. In fact, in most cases, only a small fraction of those people will get to see your updates. Sadly, Facebook is actively working to limit the free traffic exposure you would get until you can prove to it that your content is really popular with your page’s fans. Here are the steps you should follow to market on Facebook: Step #1: Find your competitors on Facebook The first thing that you need to do is to avoid reinventing the wheel. You need to avoid trying to figure things out on a completely hit or miss basis. Instead, reverse engineer your competitors. Let them do your homework for you. How? Well, find them on Facebook and learn from what they are doing. Step #2: Get the “industry standard” look and come up with your own take Every niche has an industry standard in terms of social media profile, brand appearance, and content strategy. The sooner you understand this, the sooner you will be poised to achieve social media marketing success on Facebook. The longer it takes you to learn this, the longer you will struggle. Understand that your niche audience has become familiar with how certain brands or websites are positioned on social media. If they can’t make heads or tails of your social media brand, they probably would not like your page. It may seem weird to them because it seems so far off from the “industry standard.” Your job at this step is to figure out the industry standard look, content strategy and other elements and come up with your own take. Step #3: Reverse engineer your competitors’ content strategy and curate Lots of business owners would post “hot content” on their social media accounts as well as their blogs. Sadly, nine times out of ten, that content goes nowhere. People don’t click on it, share it, comment, or otherwise engage. What these publishers are doing is basically gambling their content would resonate with their audience. Don’t do that. Instead, pay attention to what your competitors are doing and look for patterns. If you notice that your competitors keep sharing content regarding the same type of theme or topic, they may be on to something. They wouldn’t waste all this time, effort and energy talking about the same stuff over and over unless, of course, it connects to their audience at some level or another and produced results. Now, to verify this, look at how many times that piece of content got shared or liked. That should give you some sort of objective proof that this content actually resonates with your target audience members. When you reverse engineer your competitors, you are essentially copying their strategy to reach the same eyeballs that you’re trying to reach. This also applies to content curation where you take content that is published by other people, and you promote it on your social media platform. This creates a win-win situation because you’re not ripping off this content. You are copying the content’s link, including a short commentary, and allowing people to click on the link. This creates a win-win situation. The publishers of this content get traffic, you get to build credibility because you’re sharing information that your target audience members would actually be interested in, and this leads to the possibility that they would like your page. Once you have built up enough page likes, you can then start sharing your own content, which leads to direct traffic to your website. Step #4: Pick the best performing or most popular type of content, and scale up Post content for a few weeks. Keep publishing, and then look at the content that gets the most engagement. Which shared materials get the most likes? The most shares? The most comments? At some point, you’re going to ignore other types of content and focus on the ones that perform the best. For example, if you have a Facebook page on Chihuahuas and you notice that third party articles on Chihuahua houses get a lot of shares, likes and comments, you might want to eliminate most other types of content and focus on Chihuahua houses because those get the most love from your audience. Step #5: Come up with your own version Come up with your own version of winning content. For example, you know that Chihuahua houses get a lot of love and are very popular on your page. Come up with your own articles about that topic. These articles, of course, drive traffic directly to your blog or your online store. These have to be at the same level of quality as your third-party content or better. Pay attention to how your curated popular content talks about the topic and adopt the same style but deliver something better. Maybe you should offer longer information, more up to date information, or blog posts that have multimedia elements like videos and graphics. Whatever you need to do, come up with content that basically blows away all the other content that you feature on your page. Step #6: Promotions: photo tagging by your users This is a free promotion technique. Tell your page fans that you’re going to give them some sort of digital freebie. Maybe it’s a graphic badge, maybe you’re going to mention their name on a post, maybe you’re going to give them a free eBook or some sort of free software. Whatever the case may
Facebook Marketing – Mistakes to Avoid
There are very common marketing mistakes that even promotion veterans commit on Facebook. It seems like even the very best of us are not immune to these common mistakes. It’s a good idea, if you want to save a lot of time, effort and money at this point, to become aware of these mistakes. This will decrease the likelihood that you will probably commit these same errors. Starting Off Paid Campaigns with a Bang Do not start off your paid campaigns with a bang. Start with a free campaign first, build your audience organically, get some consumer intelligence, then you should have the information you need to put together an experimental paid marketing campaign. Start low and slow. The worst thing you can do is to jump in with a massive budget, and absolutely no clue. Starting a Paid Campaign with an Immature Page If your page is very new or there’s really not that much engagement yet, you might want to hold off on a paid campaign. You simply don’t have enough target audience profiling information to base a successful paid campaign on. Using Mass Content Posters with Discovery Tools Many marketers use some sort of one-size-fits-all mass promotions tool for Facebook. They would discover all sorts of Facebook groups and pages, and then they would use this tool to spam those areas. Don’t do that. You’re not doing your brand any favors when you do that. All you’re really doing is you’re spamming. It’s only a matter of time until you get banned! Promoting Direct Affiliate Links or Direct Sales Page Links There’s an old saying, “You can lead a horse to water, but you can’t make it drink.” By the same token, you can get a lot of people on Facebook to click on your links, but don’t expect them to convert once they go to that affiliate sales page or your own direct sales page. Why won’t people buy? After all, they did click on your ad, right? Answer: they haven’t been properly qualified. In many cases, they clicked out of curiosity. Maybe they clicked by mistake. Whatever the case, you still did not get a sale! Posting direct links is not the way to go. You have to build confidence. You have to build trust first. Pulling Random Content and Curating Them Based Solely on Keywords You can’t be lazy and just set Facebook publication tools up to just pull any and all content from Facebook that has something to do with your keywords and then just blast them out. You’re just spamming when you do that. You have to be very deliberate and careful regarding the kind of content, whether curated or not, that you will associate with your brand. Rotating and Republishing the Same Content Over and Over Again Have you ever gone to a Facebook page and it seems like all the content got reposted over and over again within the same day? The idea behind this practice is that the more the Facebook audience members see the content, the more likely they will click through. It looks like you’re just spamming your page fans over and over again. Don’t be surprised if they unlike your page. Wholesale “Optimization” of Ads Another common rookie mistake on Facebook involves paid ads. If you notice that one of your ads is simply not performing, it’s very tempting to just come up with a brand new ad by completely replacing the ad with something that looks totally different. When you do this, you really don’t know which part of the new ad is succeeding or failing. You’re basically taking shots in the dark. If your ad’s performance improves, you don’t know what caused the improvement. You have to have some sort of strategy or method that will enable you to track where the improvement in your click-through and, ultimately, your conversion rates are coming from. Simply swapping out ads in total or in whole doesn’t really give you the data that you need to make effective decisions. Copy and Paste Competitor Ad Strategy Some marketers are so lazy that they would just look at their competitors and essentially just copy their ads. Of course, they’re not going to copy word for word, but they still end up failing. How come? Well, your competitors spent a tremendous amount of money optimizing the ads that they’re showing. Their ads work. However, you won’t get a competitive advantage if you copy them wholesale. You can’t just copy somebody’s ad without knowing what you’re doing. Indeed, only a certain portion of your competitor’s ads truly deliver results. If you don’t know what you’re doing, you don’t know what portion that is, so you’re basically taking a wild stab at your ad’s design. You may be saying the wrong things at the right time, or you’re saying the right things to the wrong people. You end up failing. Quitting Paid Marketing Too Early Many rookie Facebook marketers have a one-time, big time mindset. They’ve heard of how awesome Facebook traffic is so they put together some hard-earned, precious capital to run an ad campaign. If the campaign doesn’t work out according to their expectations, they’re too quick to pull the plug and quit FB ads altogether. Just because things aren’t working out, it doesn’t mean that you have to pull the plug on the whole thing. You can stop certain campaigns and start new ones and operate with the same budget. You can make modifications of your existing campaigns. Failing Like a Huge Train Wreck Have you ever seen a slow-motion train wreck? It’s quite sad because it’s all too predictable, but you can’t turn your head and look the other way. You want to know what’s coming next. You know, at the back of your head, what exactly is going to happen, but it’s so slow, so massive, that you just can’t help but look. Your Facebook marketing campaign can proceed the same way. You know that the
Facebook Marketing Unleashed – Introduction
Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that’s with a capital B, daily active users. Think about that, over 1.3 billion people using the same website day after day. On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content. In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users. Of all Americans, 79% use Facebook at some level or another. If this wasn’t impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook. Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day. In terms of the world’s total population, more than 22% of people on the planet use Facebook with some level of frequency. The point is, Facebook is a massive traffic monster. You really cannot afford to miss out on Facebook and its marketing potential. If this wasn’t impressive enough, wait, it gets even more mind blowing. Once people log into Facebook, the system basically keeps tight surveillance on them. And the crazy thing is that this is all done with their permission. When you sign up for Facebook, there is a user license agreement that you must consent to. Unless you read the fine print, you wouldn’t become fully aware that once you sign in, every like, comment, share, as well as pages that you liked and even ads that you clicked, will be monitored by Facebook. It’s as if by watching your behavior, Facebook can make educated guesses as to what your interests are and can then show you advertising that fits those interests. Sounds pretty fair, right? Well, this extends across the board. That’s right, every group you join as well as interactions on Messenger are monitored, tracked and targeted by Facebook. This is not lightweight targeting, mind you. When it comes to fine laser targeting of demographic groups based on individual user behavior, nothing even comes close to Facebook. As awesome as these traffic statistics, advertising technologies, and promotion potential may be, I’ve got some bad news to report. Too many businesses still fail to fully leverage Facebook. This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success. Click on the images below to download the PDF and MP3 files: To Know More…Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: “YOUR GIFTS” Our Product About get more traffic JoseFrancOnline.com/homebusinessguide Become an affiliate and get commissions! JoseFrancOnline.com/affiliates.html
Introduction to Facebook Marketing Unleashed
Facebook is a substantial traffic monster. Since this writing, it has over 1.3 billion, and that’s with a capital B, daily energetic users. Think about that, over 1.3 billion people making use of the exact same internet site day in day out. In addition to this, it remains to expand. Also, when individuals are on Facebook, they basically stay there, and also they check out page after web page of web content. As a matter of fact, on a month to month basis, Facebook has a little over 2 billion regular monthly energetic individuals. Of all Americans, 79% usage Facebook at some level or one more. If this wasn’t remarkable sufficient, the following platform that gets the highest possible percent of American individuals is Instagram, which is owned by Facebook. Instagram appear at 32% of American use. Among United States locals, 53% apparently utilize Facebook a number of times a day. In terms of the globe’s overall populace, more than 22% of individuals on the planet usage Facebook with some level of regularity. The factor is, Facebook is a massive web traffic beast. You really can not pay to miss out on Facebook and its advertising and marketing potential. If this wasn’t impressive enough, wait, it gets back at extra astonishing. Once individuals log into Facebook, the system primarily maintains tight surveillance on them. As well as the insane point is that this is all finished with their authorization. When you enroll in Facebook, there is a user permit contract that you need to consent to. Unless you check out the small print, you would not end up being completely conscious that when you check-in, every like, remark, share, in addition to web pages that you liked and even advertisements that you clicked, will certainly be checked by Facebook. It’s as if by enjoying your habits, Facebook can make informed assumptions as to what your rate of interest is as well as can after that show you marketing that fits those passions. Sounds pretty reasonable, right? Well, this prolongs across the board. That’s right, every team you join in addition to interactions on Messenger are monitored, tracked, and targeted by Facebook. This is not lightweight targeting, mind you. When it concerns fine laser-targeting of market teams based on private user habits, absolutely nothing even resembles Facebook. As amazing as these web traffic statistics, advertising and marketing technologies, and promotion possible perhaps, I have actually obtained some trouble to report. A lot of services still fail to totally leverage Facebook. This training shows you the best means to advertise on Facebook. It likewise gives you detailed guidelines, so you can participate in Facebook advertising and marketing with a higher than an ordinary chance of success.
10 things you didn’t know about acupuncture
The popularity of acupuncture, an ancient Chinese healing tradition. The benefits of acupuncture are proven by numerous scientific research results that now name it as one of the most viable and effective alternative methods to use for well-being and healing. Age-old Chinese wisdom views the physical body as a collection of energetic fields, which, if it’s in a state of health, allows for optimal energy flow. If the body is in a disease-ridden state, it creates energetic blockages. Acupuncture promotes the body’s healthy energy flow, and if need be, the opening of the blockages that lead to physical and emotional disorders in the first place. 10 Surprising Benefits of Acupuncture Most have heard about the amazing effects of acupuncture when it comes to chronic pain reduction and the improvement of life quality with various musculoskeletal disorders. This ancient healing method has a vast number of other physical, mental, and emotional benefits that not many individuals are familiar with. Some of these surprising benefits of acupuncture are the following: Mood Enhancement Whether chronic stress, real-life worries, or imbalanced hormonal causes are behind your fluctuating mood and possible depression, acupuncture can offer significant relief. During and after the application of acupuncture needles, your central nervous system becomes stimulated and releases endorphins and other chemicals that lift your mood. The process helps you to think more positively and support your body to fight off the damaging effects of the state of prolonged anxiety. Headache Relief The careful and exact placement of acupuncture needles near specific nerves have a wonderful pain-reductive effect. The endorphins released also support the feeling of the total loss of discomfort, leading to a breakthrough in your headaches and recurring migraines. Sleep Quality Improvement Acupuncture increases your body’s natural ability to produce more melatonin. This hormone — when present in optimal amounts — regulates your sleep- wake cycles. Today, largely thanks to our modern lifestyle and poor sleep habits, it is often underproduced, leading to insomnia, frequent awakenings at night, or being exhausted all the time. If this is ongoing for a prolonged time, it is a breeding ground for other future health problems. Acupuncture will help restore your natural ability to fall — and remain — asleep easily, once again. Immune System Support Our 21st century way of living challenges the immune system perhaps more than ever before in history. Since the immune system is our first line of bodily defense, its effective and optimal functioning is crucial. Acupuncture not only strengthens the immune system to fight back infections and other harmful threats to the organism, but it speeds up healing time as well. Another function of acupuncture is to balance the immune function that, when overactive, could lead to the development of various autoimmune diseases. Energy Boost Whether you are in need of a physical or mental energy boost to combat fatigue, acupuncture can offer tremendous benefits in fighting off exhaustion or brain fog. By thoroughly balancing the body’s energetic field, an optimal set-point can be reached and all organs can function correctly. As a result, you can experience a state of ease that allows for better quality of rest and becoming pain-free. Stimulating the appropriate neural pathways leads to increased physical stamina and capacity for clear and productive thinking. Blood Pressure Control When applying acupuncture to help healthy heart function and blood flow, this ancient medical practice can nearly outperform many pharmaceutical drugs with many unwanted side effects. With regular treatment, the optimal working of the cardiovascular system can be achieved, which leads to lowered blood pressure, greater heart muscle effectiveness, and an overall sense of cardiac fitness. Allergy Reduction Regular acupuncture sessions are very capable of fighting seasonal and other common types of allergies. Boosting our bodies’ natural immunity and self-healing abilities, allergens are less likely to wreak havoc, and the frequency of attacks can be greatly diminished, as well. Acupuncture also treats the symptoms of allergies, such as a runny nose, puffy eyes, or scratchy throat, very effectively. Digestive Support By supporting the healthy functioning of the digestive system and its organs, as well as the rebalancing of the potentially faulty energetic fields, acupuncture can treat virtually all problems of the digestive system. Whether it be acute gastrointestinal problems, or severe manifestations of long-term ongoing issues that have not been addressed properly, such as gallstones, Crohn’s Disease, or inflammatory bowel disease, acupuncture can help. Fertility Enhancement By supporting our reproductive organs and the optimal production of male and female hormones, acupuncture offers a viable alternative to couples who experience difficulties regarding infertility. Acupuncture supports the healthy progression of a pregnancy, and even has the capacity to optimize the child’s position in the uterus for a natural and problem-free delivery, thereby preserving the mother’s fertility and bodily reproductive health.