More and more people these days are turning to one of the most popular businesses around – the business of affiliate marketing. In this business, there are no bosses, deadlines to meet, or piles of work that have to be finished by the end of the day. In order to succeed, you only need the necessary tools. There are basically five things you can’t do without if you want to make it in the business of affiliate marketing. Below, you’ll find each quality you’ll need. 1.An Affiliate must Desire to learn The first quality you must possess is the desire to learn, coupled with the willingness to be trained. Treading through unfamiliar territory is tough indeed, especially if your lacking the right knowledge. This is a combination of the right frame of mind, coupled with a strong work ethic. When starting out, you’ll need to be willing to keep your eyes and ears open, using the experience of others to learn more as you go. 2.An Affiliate must Invest time and effort The second quality you must have is the willingness to invest time and effort in helping your business grow, even if you don’t see immediate results. Even though weeks may pass without hearing good news, it’s very important for anyone who wants to get their foot in the business world. 3.An Affiliate must have Determination The third quality you’ll need is determination. If you want to make it in the world of affiliate marketing, you must possess to push yourself forward. The ability to push yourself to greater heights will determine what type of future you have. 4.An Affiliate must have Discipline The fourth quality is self discipline. If you teach yourself to work everyday with all of your heart and soul, you’ll be that much closer to reaching your goals and making your dreams come true. 5.An Affiliate must have Optimism The last quality you must have is optimism. Bad attitudes should never discourage an affiliate marketer from pursuing their dreams in order to make life better for themselves or anyone around them. The attitude you have towards the business should always be good, because you’ll have to realize that you’re the captain of your ship and your the one steering it towards destiny. If you put the above tips to good use, you’ll go farther than you ever thought possible in the world of affiliate marketing. You’ll need these qualities to succeed, as affiliate marketing can be a cutting edge career. With the above qualities, you’ll do just fine in the industry. My Best Wishes José Franc Admin of josefranconline.com
The most important thing to know about Facebook’s ad load problem
For almost a year, Facebook has warned that sometime in the middle of 2017 the social network will max out the number of ads it can squeeze in people’s news feeds. As a result of hitting that ad load ceiling, Facebook’s ad revenue growth will slow down “meaningfully” in the second half of 2017, said CFO David Wehner during the company’s Q1 2017 earnings call on Wednesday. But there’s a but. When Wehner talks about ad load, he is only referring to the ad load in Facebook’s news feed, a Facebook spokesperson confirmed after Wednesday’s earnings call that was once again dominated by ad load questions. That distinction is important because it means that Facebook’s ad load problem may not be much of a problem for long. Facebook may be running out of room for ads in people’s news feeds, but it’s starting to put ads in so many other places that ad load on Facebook may be stagnating, but ad load across Facebook Inc. is just beginning to ramp up. For example, the number of ad impressions that Facebook served in Q1 only increased by 32 percent year-over-year. That’s a slowdown compared to the four preceding quarters when the number was up by either 49 or 50 percent year-over-year. The reason for the deceleration? “Our decision to rank longer-form video higher in news feed,” said Wehner. “That means more time in video and that does come at the expense of some impression growth in news feed.” That’s weird, right? Facebook is pushing people to do something that makes Facebook lose out on money. Except that Facebook is betting eventually it will make back that money and then some. It is conditioning people to watch longer videos on Facebook. And it just so happens that those longer videos are the ones that Facebook is starting to insert mid-roll ads, or “ad breaks,” within. Those ad breaks could wind up fetching more money per ad for Facebook than the news feed ads currently going unseen, which might mean that Facebook could eventually even reduce the number of standard news feed ads to avoid feeling like Fox-era MySpace. Ad breaks are only the latest example of what Facebook has been doing for years to reduce the pressure to up the ratio of ads to organic posts in people’s feeds in order to up its ad revenue. A few years ago it started diverting ads out to other publishers’ properties through its Audience Network ad network. Then it started sending them to Instagram. Then to Facebook Groups. Instagram Stories, Messenger not included At the same time as Facebook has ramped up ways to redirect ads from the news feed, it is also rolling out new ad slots, like within Instagram’s Stories feed that’s used by more than 200 million people every day. Ads in Instagram Stories “are not in the ad load calculation, per se. It is different from the ad load commentary that I’ve given,” Wehner said on Wednesday. Also not included in the ad load calculation: ads within Facebook Messenger. Like ads in Facebook’s videos and Instagram’s Stories, Messenger has only started seeding ads in people’s inboxes. But it’s spent the past couple years conditioning people to become accustomed to hearing from marketers on Messenger. In 2015 Facebook redesigned Pages on mobile to make it easier for people to connect with a business through Messenger. Then in 2016 it opened Messenger to bots so that businesses could automate their conversations with customers. And in 2017 it is making it easier for the 1.2 billion people that use Messenger every month to find businesses within Messenger. “The top priority right now is just building up the base of organic interactions between people and businesses that they want to interact with. And once we get that to a big base, I think there are going to be a lot of opportunities to build a business,” said Facebook CEO Mark Zuckerberg on Wednesday’s call. Something similar could be said for other new Facebook products. The company wants people to use Facebook’s and Messenger’s new in-app camera, so it’s added Camera Effects like illustrations and animated masks that people can apply to their photos. And if people use them, Facebook could start pitching advertisers on buying branded ones like the kind Snapchat sells. Facebook may be hitting a point where soon it can’t squeeze much more milk from its news feed cash cow. But it’s raising so many calves that it may not matter in the long run.
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The 5 Tips You Need To Know for Facebook Engagement
The Importance of Facebook Engagement Before we dive headfirst into strategies, we should define what we mean by Facebook engagement. Engagement sometimes means different things to different marketers and businesses, but in general, increasing your Facebook engagement means your audience is more likely to: Comment on your updates Like your content Share your content Look at your posts or videos Click on your links The more your audience performs these actions, the higher your Facebook engagement rate, and the more successful your business page will be, increasing traffic and conversions to your website. What’s not to like, right? Here are seven powerful strategies to achieve this. 1. Celebrate the Holidays (Fake Ones Too) Facebook engagement is all about relevance. If you post relevant content for your customers, then they’re going to engage with your content. One of the most straightforward approaches to creating this relevance is by acknowledging holidays throughout the year and working them into your post updates. 2. Start a Facebook Group Your Facebook activity shouldn’t solely be limited to your brand page. When you start a Facebook Group, you can drive people and therefore activity to your brand page. There’s a difference between a Page and a Group: A Facebook page is the public presence of a business, organization or even personality A Facebook group is a community of like-minded Facebook users that rally around a specific cause, organization or personality, holding small-group discussions about a shared interest So how can a group actually drive traffic to your page? Let’s say that your business is a real estate corporation. You maintain a separate page for it, where you post updates about the real estate market, home-buying tips, and anniversaries special to your brand. Simultaneously, you’re also a member of a real estate-based group, where the community regularly discusses market trends, its members’ home-buying and home-buying experiences, and any questions related to home ownership. By frequently posting and sharing information within the group, you’ll eventually be seen by members as a trustworthy source of knowledge—and traffic to your page will follow that way. 3. Post Surveys, Polls and Quizzes Taking the pulse of your audience is a guaranteed engagement-upping tactic. What fan doesn’t want to share his or her opinion when their favorite brand asks them a question? There’s perhaps no more direct way of engaging your audience because you’re asking them a straightforward question. In general, a survey is for more serious topics, such as what your audience thinks you can do better or their personal experiences with your brand. On the other hand, a poll or quiz can be a bit more frivolous in nature and play to your audience’s sense of fun. A poll or quiz can ask your audience: What you’re doing for the holidays What you think of current events in the news Whether or not you’re going to buy a hot, new product. 4. Time Your Facebook Updates Just Right Based on when you post to your page, you can drastically affect your engagement levels. The idea is to avoid posting when fewer people are around and post during peak times. It’s simple math: When more people are active on the platform, your posts stand to get more exposure. According to a compendium of 23 studies, the best opportunities for posting on Facebook are: Best Days: Thursday Friday Saturday Sunday Best Times of Day: 9 am 1 pm 3 pm 5. Tell a Lot More Facebook Stories Human beings are hardwired to tell, listen to, and respond to stories. It’s in our DNA. According to a study published in Nature Communications, storytelling is associated with all sorts of cultural benefits, such as cooperation, preferred social-partner status, and higher reproductive success. With this fact perhaps in mind, it’s no wonder that Facebook last year debuted its Stories feature for both individual profiles and pages. Stories are brief, user-created pictures or videos that are uploaded to your page. The feature is centered on the platform’s in-app camera that lets you incorporate unique filters and lenses to shared content, as well as visual, geolocation tags to pictures. This content can be posted for only 24 hours, creating artificial scarcity and a sense of urgency to view said content.
5 Tips to Help your Brand to Move On
Vine, the social media app known for 6-second video loops, is shutting down. Twitter announced its decision to discontinue the video service in a press release last week. According to Marketing Land, Vine debuted in 2013 when mobile video wasn’t really a thing. But the rise of Snapchat, and the addition of live video capabilities on Facebook and Instagram, has drawn Vine’s top stars, audiences and advertising dollars away from Vine. In addition, rolled out its own native video platform in January 2015, serving as yet another Vine rival, the publication noted. For some, the loss of Vine seems to be part of the natural evolutionary cycle of the digital world. But others are saddened and even angry at the loss of the platform. Shortly after the announcement, in a The Verge article by Casey Newton, one of Vine’s co-founder Dom Hofmann reportedly said: “The most important of part of Vine has always been the people that are on it. … It’s also the only part that can’t be replicated. So I’m going to miss them. Even though I can and do follow some people from Vine on Instagram or Snapchat or Twitter or wherever they’ve decided to go, it just doesn’t feel the same. It’s like the band is breaking up and everyone’s going solo.” For now, Vine is still up and running, allowing people to access and download their videos. But brands that have invested time, effort and marketing dollars into the platform are left wondering: “Now what?” There’s no question that video—especially video on social media—is a powerful marketing tool. Video can help brands capture audience attention, show value and encourage engagement. But how do you make sure your Vine content isn’t lost? Which alternative video platform should your brand turn to? Below we dive into a few tips for moving on with your video endeavors after Vine. #1 – Don’t panic. If your brand has invested heavily into Vine as a marketing tool, not all is lost. While the platform offered something very unique, you have other options and you can still access your content for now. #2 – Download (and repurpose) your Vine content. While Vine videos are just six seconds long, that doesn’t mean you didn’t put serious creative effort into making them awesome. Also, these videos are pieces of content. Don’t let them go. While the Vine platform is still alive, it won’t be forever. If you don’t want to lose the content you’ve created, download it to your computer or a storage device. Mic offers a simple how-to guide for doing just that. You can also turn Vine videos into GIFs. GIPHY has created a tool that allows users to convert Vines into GIFs and save them to their GIPHY account. This option not only gives you an easy place to store your content, but also enables you to share that content across any network that allows GIFs—–which is content repurposing in its simplest form. #3 – Consider alternative video options. As mentioned above, there’s no doubt that video is an important tool in your marketing arsenal. Humans are visual creatures by nature, and visual content is a way to catch their eye, further brand awareness and get audience engagement and shares. If you’ve invested in Vine, you’re likely familiar with the other social media video options that are out there. But below is a quick rundown of what some your options are: Facebook The more recent addition of Facebook Live allows you to give your audience a window into your company or products in real-time, while also saving it for later viewing. Of course, you can also upload produced videos natively. Instagram Like Facebook, Instagram allows you to natively record video or upload video right from your mobile device. But your video has to be between three and 60 seconds. Click here to learn more about video on Instagram. In addition, if what you loved about Vine was the video looping, Instagram’s Boomerang app could be a potential alternative. The app takes 10 photos and stitches them together, speeds up the video and then loops it back and forth. Snapchat While Snapchat could’ve easily become a passing trend, it’s proving to be an increasingly embraced space for sharing fun, raw and engaging visual content—presenting both B2C and B2B brands with an awesome opportunity to grow brand affinity and audience engagement. And with the platform’s more recent addition of Snapchat Stories, this gives your snaps a little more accessibility and staying power. For more on Snapchat, read: • 7 Tips for Incorporating Snapchat into Your Marketing Strategy • Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips YouTube Despite the video options on other social networks, YouTube is still a leader in the video world. YouTube videos are easily shared on social media and can be embedded into website or blog pages, too. In addition, you can optimize your channel page with brand information, website links and links to other social media profiles. Here’s an example from HubSpot. Twitter Like Facebook and Instagram, Twitter also allows you to shoot video or upload video from your mobile device. You can also edit that video before posting. Learn more about video on Twitter here. As far as choosing a platform, don’t force it. Ultimately, your choice should depend on who your audience is and what resonates with them, as well as what your overall marketing and business objectives are. #4 – Continue to focus on building your brand. If you’re shifting your video efforts to a new platform, don’t forget why you’re doing video in the first place: to build brand awareness and engagement with your audience. A recent opinion article from Jeri Smith on Observer.com highlighted some fantastic questions that all brands should ask themselves before investing in a new platform: • How will this platform help improve perceptions of our brand and purchase funnel? • How will this platform amplify the impact of the dollars we’re investing in
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