{"id":3211,"date":"2025-07-19T10:00:06","date_gmt":"2025-07-19T09:00:06","guid":{"rendered":"https:\/\/blog.josefranconline.com\/5-tips-to-enhance-your-seo-strategy\/"},"modified":"2026-03-21T16:21:37","modified_gmt":"2026-03-21T15:21:37","slug":"seo-strategy-5-tips-to-enhance-it","status":"publish","type":"post","link":"https:\/\/josefranconline.com\/blog\/seo-strategy-5-tips-to-enhance-it\/","title":{"rendered":"Improve Your SEO Strategy: 5 Tips That Actually Work"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3211\" class=\"elementor elementor-3211\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67f78d57 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-equal-height-no e-con e-parent\" data-id=\"67f78d57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-010744e elementor-widget elementor-widget-image\" data-id=\"010744e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/josefranconline.com\/blog\/wp-content\/uploads\/2023\/04\/img-sGaF9Cc1itEqJBl6uoe64KQZ-300x300.webp\" class=\"attachment-medium size-medium wp-image-3230\" alt=\"SEO strategy\" srcset=\"https:\/\/josefranconline.com\/blog\/wp-content\/uploads\/2023\/04\/img-sGaF9Cc1itEqJBl6uoe64KQZ-300x300.webp 300w, https:\/\/josefranconline.com\/blog\/wp-content\/uploads\/2023\/04\/img-sGaF9Cc1itEqJBl6uoe64KQZ-100x100.webp 100w, https:\/\/josefranconline.com\/blog\/wp-content\/uploads\/2023\/04\/img-sGaF9Cc1itEqJBl6uoe64KQZ-150x150.webp 150w, https:\/\/josefranconline.com\/blog\/wp-content\/uploads\/2023\/04\/img-sGaF9Cc1itEqJBl6uoe64KQZ.webp 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"img-sGaF9Cc1itEqJBl6uoe64KQZ | Sustainable Digital Marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb6efd5 elementor-widget elementor-widget-text-editor\" data-id=\"2bb6efd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO strategy content can be a confusing place to navigate, filled with tons of strategies that may or may not be outdated. As time passes and Google Bots get smarter, SEO strategy changes.<\/p><p>Below, I will outline strategies that will ultimately allow you to answer consumer questions with ease and create a fundamental strategy that is flexible and adheres to Google\u2019s ever-changing landscape. Google algorithm may change, but the importance of catering to your target audience never will.<\/p><h1><strong>Here are five tips to enhance your SEO strategy:<\/strong><\/h1><h3>This may sound intuitive but it is the foundation of any successful SEO strategy.<\/h3><h2>TRACK. YOUR. WEBSITE.<\/h2><p>More often than not, as SEOs, we can become so entrenched in our own seo strategy that we lose sight of how we are going to measure success.<\/p><p>By setting up a solid infrastructure within<a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Google Analytics,<\/a>\u00a0you are able to measure performance, track your traffic metrics, and see what content is performing. By leaning into your data, you are able to create formulated next steps and capitalize on what is bringing your site conversions!<\/p><p>If you have never used Google Analytics before \u2013 no sweat! Go ahead and check out this guide on <a href=\"https:\/\/digitalstrategyconsultants.in\/blog\/google-analytics-101-for-seo-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics for beginners<\/a>, to get a head start on tracking your progress to goals!<\/p><p>We all have goals we wish to achieve with our business whether it be increasing traffic, revenue, or free trial signups \u2013 but how do we go about this in a productive way to make sure we are successful?<\/p><h2>Create SMART goals for your SEO strategy!<\/h2><p>Smart goals can be defined as:<\/p><ul><li><strong>S<\/strong>pecific<\/li><li><strong>M<\/strong>easurable<\/li><li><strong>A<\/strong>ssignable<\/li><li><strong>R<\/strong>elevant<\/li><li><strong>T<\/strong>ime-based<\/li><\/ul><p>By creating highly measurable goals, we can tie back to performance within our benchmarking tools mentioned above. An example of this could be the following:<\/p><p>I am trying to drive an increase of 10% in organic traffic to my blog content by Dec 2021.<\/p><p>By setting measurable goals with a timestamp, you can keep a pulse on how your content is performing. This allows you to see if your current strategy is successful (keep doing what you are doing) or can show you that it is not successful \u2013 so pivot your strategy.<\/p><p>When creating content, user intent and engagement are hugely impactful to content performance. In the study below, you can see that long-form content takes the cake for sharability and user engagement across many social media platforms.<\/p><p><img decoding=\"async\" src=\"https:\/\/www.seerinteractive.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-1.png\" alt=\"SEO strategy\" \/><\/p><p>By creating content that increases dwelling time, you are simultaneously keeping users engaged while decreasing the bounce rate. Engagement levels can also be reflected in social media shares. The more people who find your content useful, the higher the likelihood they will engage with your website to learn more and share with their online communities, so when in doubt \u2013 type it out!<\/p><p>Bonus points for creating multiple pieces on a relevant topic in order to develop content hubs.<\/p><h2>Check out this guide to <a href=\"https:\/\/www.seerinteractive.com\/blog\/content-hubs-101-a-guide-to-seo-content-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">content hubs<\/a> to get inspired for your SEO strategy!<\/h2><p>Doing some high-level competitor research is easier than it sounds. A good place to start is by typing your intended topic into Google and boom! You will see who is winning for page 1 opportunity and will be able to identify search competitors within seconds. Some next steps here would be to identify featured snippet opportunities and look for answer boxes or people also ask.<\/p><p>Last, click into those winning URLs and identify how they are structuring their content.<\/p><ul><li>Are they creating bulleted lists?<\/li><li>Are they using a variety of H2s and H3s?<\/li><li>Are they using long-form style or short definition type answers?<\/li><\/ul><p>All of these factors will show you what Google finds valuable and will also give you a jumping point to start structuring your outline!<\/p><h2>Take a look at this <a href=\"https:\/\/www.seerinteractive.com\/blog\/the-importance-of-site-structure-hierarchy-for-seo-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">page hierarchy guide <\/a>and its importance in content creation for SEO strategy!<\/h2><p>In order to create your keyword strategy, a good place to start is by looking at what competitors are doing. Ask yourself what is currently winning in the SERPs for your topic and if the intent is aligned\u00a0with what you want to achieve.<\/p><p>Let\u2019s take an example of misalignment:<\/p><p>I am a jeweler trying to sell red cross necklaces. My first instinct might be to target \u2018red cross\u2019 however, in the SERPs you would be targetting the nonprofit organization \u2018American Red Cross.\u2019<\/p><p>In this case, I would look at other defining factors about my product such as the \u2018gold plated necklaces\u2019 or \u2018colorful cross necklaces.\u2019<\/p><p>Following the alignment test, ask yourself the following question:<\/p><h2>Who\u00a0is currently winning the SERPs for your topic?<\/h2><p>This allows you to identify search\u00a0competitors which is different from product competitors. For example, in terms of a product line, two jewelers could be competitors in the jewelry space, however, they may not be competing in the SERPs. Your online competitors may actually surprise you so checking who\u2019s winning on page 1 is extremely important to your strategy.<\/p><p>Last, you will want to plug those winning URLs into a keyword tool such as SEMrush or ahrefs in order to gain insight into what those pages are ranking for. This will give you a solid base in order to close gaps and inspire your written content.<\/p><p>Once you have your keyword strategy, plug those into your metadata to further convey to Google what your piece is about.<\/p><p>The SEO rule of thumb is to keep your headers and descriptions within the recommended character amounts:<\/p><ul><li>H1: 20-70 Characters<\/li><li>Meta Title: 56 Characters<\/li><li>Meta Description: 156 Characters<\/li><\/ul><p>Another way to check your metadata is with this<a href=\"https:\/\/seomofo.com\/snippet-optimizer.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Google SERP Snippet optimization tool<\/a>.<\/p><p><img decoding=\"async\" src=\"https:\/\/www.seerinteractive.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-2.png\" alt=\"pasted image 0 2\" \/><\/p><h2>This step is simple but can easily be forgotten.<\/h2><p>While creating your content, think about relevant content that is already on your website and plug it into your content. This will increase engagement within your site and allow interested users to continue their educational journey throughout your site\u2019s pages.<\/p><p>This practice also allows Google to identify that you are a thought leader in the space and have multiple pages to back up your topic!<\/p><p>This is a technical SEO piece but is extremely important to user experience. In today\u2019s age, people are accessing information at faster speeds than ever before. Most people, whether they are aware of it or not, are doing research through their phones for hours of the day. According to inc.com, people average 4 hours on their phones a day, which shapes how they digest the news, research their interests, and online shop.<\/p><p>One way to quickly check the mobile-friendliness of a site is through<a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0Google\u2019s Mobile-Friendly Test<\/a>. This tool will allow you to plug in any URL to analyze and will provide you metrics on how to improve. Below is an example of how this will look using wikipedia.com:<\/p><p><img decoding=\"async\" src=\"https:\/\/www.seerinteractive.com\/wp-content\/uploads\/2020\/09\/pasted-image-0-3.png\" alt=\"SEO strategy\" \/><a href=\"https:\/\/giphy.com\/gifs\/pomsmovie-stx-poms-movie-ksqd4qJGilBOkxbCUj\" target=\"_blank\" rel=\"noopener noreferrer\">via GIPHY<\/a><\/p><h2>So you got your audience to your site \u2013 what\u2019s next?<\/h2><p>Usually, if you are trying to increase traffic to your site, you will want the audience to perform an intended action. Examples of this could include:<\/p><ul><li>Signing up for a free trial<\/li><li>Making a purchase<\/li><li>Signing up for a newsletter<\/li><li>Getting in touch with a representative<\/li><li>\u00a0<\/li><\/ul><p>Including CTAs throughout your copy in a natural way can easily move users down the conversion funnel and direct them to intended actions.<\/p><p>If you are familiar with any of my blogs \u2013 you should know how this ends. Before hopping into anything you do whether it\u2019s for PPC or SEO strategy, always keep consumer questions in mind. With the ever-changing updates to SEO, it\u2019s easy to get caught up in the \u2018best practice\u2019 mentality but something that will never change is answering consumer questions.<\/p><p>As Jerry Mcguire once said, \u201chelp me help you!\u201d<\/p><p><span style=\"color: #777777; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Finally, this is the link to visit our new product\u00a0<\/span><a style=\"background-color: rgba(255, 255, 255, 0); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" href=\"https:\/\/josefranconline.com\/masteringchatgpt\/\" target=\"_blank\" rel=\"noopener\">\u201c<\/a><a href=\"https:\/\/josefranconline.com\/masteringchatgpt\/\" target=\"_blank\" rel=\"noopener\"><b>Mastering ChatGPT<\/b><\/a><a style=\"background-color: rgba(255, 255, 255, 0); font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\" href=\"https:\/\/josefranconline.com\/masteringchatgpt\/\" target=\"_blank\" rel=\"noopener\">\u201d.<\/a><span style=\"color: #777777; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">\u00a0 We are offering it at <\/span><span style=\"font-weight: bolder; color: #777777; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">this Summer Special Price of $5.00.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>SEO strategy content can be a confusing place to navigate, filled with tons of strategies that may or may not be outdated. As time passes and Google Bots get smarter, SEO strategy changes. Below, I will outline strategies that will ultimately allow you to answer consumer questions with ease and create a fundamental strategy that is flexible and adheres to Google\u2019s ever-changing landscape. Google algorithm may change, but the importance of catering to your target audience never will. Here are five tips to enhance your SEO strategy: This may sound intuitive but it is the foundation of any successful SEO strategy. TRACK. YOUR. WEBSITE. More often than not, as SEOs, we can become so entrenched in our own seo strategy that we lose sight of how we are going to measure success. By setting up a solid infrastructure within\u00a0Google Analytics,\u00a0you are able to measure performance, track your traffic metrics, and see what content is performing. By leaning into your data, you are able to create formulated next steps and capitalize on what is bringing your site conversions! If you have never used Google Analytics before \u2013 no sweat! Go ahead and check out this guide on Google Analytics for beginners, to get a head start on tracking your progress to goals! We all have goals we wish to achieve with our business whether it be increasing traffic, revenue, or free trial signups \u2013 but how do we go about this in a productive way to make sure we are successful? Create SMART goals for your SEO strategy! Smart goals can be defined as: Specific Measurable Assignable Relevant Time-based By creating highly measurable goals, we can tie back to performance within our benchmarking tools mentioned above. An example of this could be the following: I am trying to drive an increase of 10% in organic traffic to my blog content by Dec 2021. By setting measurable goals with a timestamp, you can keep a pulse on how your content is performing. This allows you to see if your current strategy is successful (keep doing what you are doing) or can show you that it is not successful \u2013 so pivot your strategy. When creating content, user intent and engagement are hugely impactful to content performance. In the study below, you can see that long-form content takes the cake for sharability and user engagement across many social media platforms. By creating content that increases dwelling time, you are simultaneously keeping users engaged while decreasing the bounce rate. Engagement levels can also be reflected in social media shares. The more people who find your content useful, the higher the likelihood they will engage with your website to learn more and share with their online communities, so when in doubt \u2013 type it out! Bonus points for creating multiple pieces on a relevant topic in order to develop content hubs. Check out this guide to content hubs to get inspired for your SEO strategy! Doing some high-level competitor research is easier than it sounds. A good place to start is by typing your intended topic into Google and boom! You will see who is winning for page 1 opportunity and will be able to identify search competitors within seconds. Some next steps here would be to identify featured snippet opportunities and look for answer boxes or people also ask. Last, click into those winning URLs and identify how they are structuring their content. Are they creating bulleted lists? Are they using a variety of H2s and H3s? Are they using long-form style or short definition type answers? All of these factors will show you what Google finds valuable and will also give you a jumping point to start structuring your outline! Take a look at this page hierarchy guide and its importance in content creation for SEO strategy! In order to create your keyword strategy, a good place to start is by looking at what competitors are doing. Ask yourself what is currently winning in the SERPs for your topic and if the intent is aligned\u00a0with what you want to achieve. Let\u2019s take an example of misalignment: I am a jeweler trying to sell red cross necklaces. My first instinct might be to target \u2018red cross\u2019 however, in the SERPs you would be targetting the nonprofit organization \u2018American Red Cross.\u2019 In this case, I would look at other defining factors about my product such as the \u2018gold plated necklaces\u2019 or \u2018colorful cross necklaces.\u2019 Following the alignment test, ask yourself the following question: Who\u00a0is currently winning the SERPs for your topic? This allows you to identify search\u00a0competitors which is different from product competitors. For example, in terms of a product line, two jewelers could be competitors in the jewelry space, however, they may not be competing in the SERPs. Your online competitors may actually surprise you so checking who\u2019s winning on page 1 is extremely important to your strategy. Last, you will want to plug those winning URLs into a keyword tool such as SEMrush or ahrefs in order to gain insight into what those pages are ranking for. This will give you a solid base in order to close gaps and inspire your written content. Once you have your keyword strategy, plug those into your metadata to further convey to Google what your piece is about. The SEO rule of thumb is to keep your headers and descriptions within the recommended character amounts: H1: 20-70 Characters Meta Title: 56 Characters Meta Description: 156 Characters Another way to check your metadata is with this\u00a0Google SERP Snippet optimization tool. This step is simple but can easily be forgotten. While creating your content, think about relevant content that is already on your website and plug it into your content. This will increase engagement within your site and allow interested users to continue their educational journey throughout your site\u2019s pages. This practice also allows Google to identify that you are a thought leader in the space and have multiple pages to back up your topic! This is<\/p>\n","protected":false},"author":7,"featured_media":3212,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[40],"tags":[133],"class_list":["post-3211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-seo"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/josefranconline.com\/blog\/wp-content\/uploads\/2022\/08\/wp-header-logo.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/posts\/3211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/comments?post=3211"}],"version-history":[{"count":22,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/posts\/3211\/revisions"}],"predecessor-version":[{"id":4188,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/posts\/3211\/revisions\/4188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/media\/3212"}],"wp:attachment":[{"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/media?parent=3211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/categories?post=3211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/tags?post=3211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}