{"id":3128,"date":"2021-03-18T10:15:28","date_gmt":"2021-03-18T09:15:28","guid":{"rendered":"https:\/\/blog.josefranconline.com\/?p=3128"},"modified":"2021-03-20T20:01:09","modified_gmt":"2021-03-20T19:01:09","slug":"banner-ads-why-you-should-be-using-them","status":"publish","type":"post","link":"https:\/\/josefranconline.com\/blog\/banner-ads-why-you-should-be-using-them\/","title":{"rendered":"BANNER ADS. WHY YOU SHOULD BE USING THEM"},"content":{"rendered":"<p><iframe title=\"Banner Ads Pack #02\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/evqeNCczf2g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h2>WHAT ARE YOUR BANNER ADS GOALS?<\/h2>\n<p>Banner ads goals is to take a visitor, who clicks on one of them, through to one of your web properties. But beyond this you may have more specific goals. This could include bringing them directly to a sales or product page in hopes of them making a purchase. Or perhaps you\u2019re simply doing a list building campaign and trying to gain leads or contact info by forwarding them to a landing page with a free offer or gift. Maybe your goal is to learn more about your market, in which case you might be sending them to a survey or questionnaire.<br \/>\nThe final goal for click-throughs that we\u2019ll mention is simply content marketing.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-3132 aligncenter\" src=\"https:\/\/blog.josefranconline.com\/wp-content\/uploads\/2021\/03\/EgoNCGhX0AAOKfy-300x200.jpg\" alt=\"Banner Ads why\" width=\"300\" height=\"200\" \/><\/p>\n<p>Perhaps you\u2019re simply trying to get your blog posts and articles in front of a lot of visitors in order to build a following, provide useful information, and perhaps even make a \u201csoft pitch\u201d within this content. Another sub-goal of content marketing worth mentioning is building a retargeting audience. There\u2019s plenty of data justifying this approach. People who are retargeted via banner ads are 70% more likely to convert! So the idea here is to simply stick a retargeting pixel on your site when you send visitors to your content (check out our retargeting guide for more detailed info on this). You can then retarget them wherever they are on the web with more relevant banner ads now that they are familiar with you and this time you can aim for something more desirable like a sale or an opt-in.<\/p>\n<h2>OTHER BENEFEITS<\/h2>\n<p>One very useful but less talked about benefit of banner advertising is brand awareness. You\u2019ve seen this work a thousand times. Year \u2018round you might see tv commercials for \u201cSmiley Taxi Cabs\u201d. It\u2019s not like you\u2019re sitting in your living room and suddenly bolt upright and call a cab at that moment. You don\u2019t need one. But weeks or maybe months later when you\u2019re leaving a birthday party after having a bit to drink and you need a cab, who are you going to google on your smartphone? Yup. Smiley Cab. The same goes for banner ads. Even when people don\u2019t click on them, you\u2019ll be subtly building top-of-mind awareness for your business and expanding the visual familiarity of your brand.<\/p>\n<p><img decoding=\"async\" class=\" wp-image-3133 aligncenter\" src=\"https:\/\/blog.josefranconline.com\/wp-content\/uploads\/2021\/03\/mercade-ventas-banner-300x91.jpg\" alt=\"Banner Ads Stats\" width=\"432\" height=\"131\" \/><\/p>\n<p>Another benefit of banner advertising is the ability to track, assess, and test effectiveness. There are several metrics that can be used to measure various levels of effectiveness. The most basic level of assessment is your Click-through Rate or CTR. You can gauge the financial success of your ads by comparing your CTR against your advertising expenses which gives you your cost per click or CPC. Beyond this you can actually track the results of click-throughs (sales or opt-ins) versus your ad expenses. This can give you your cost per lead and cost per sale. Using conversion pixels you can test for even more complex results such as how far visitors get into your funnel or which blog posts they read after landing on your site.<br \/>\nSo that\u2019s the \u201cwhy\u201d of banner advertising.<\/p>\n<table style=\"width: 509px; height: 231px;\">\n<caption style=\"text-align: left;\">Click on the images below to download the PDF and MP3 files:<\/caption>\n<tbody>\n<tr>\n<td style=\"width: 300px;\"><a href=\"https:\/\/josefranconline.com\/gifts-in-posts\/banner-ads\/BannerAdsEng-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"vertical-align: middle;\" src=\"https:\/\/blog.josefranconline.com\/wp-content\/uploads\/2020\/06\/PDF-Download.jpg\" alt=\"PDF Download\" width=\"200\" height=\"200\" align=\"center\" \/><\/a><\/td>\n<td style=\"width: 300px;\"><a href=\"https:\/\/josefranconline.com\/gifts-in-posts\/banner-ads\/wav-banners-2.mp3\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" style=\"vertical-align: middle;\" src=\"https:\/\/blog.josefranconline.com\/wp-content\/uploads\/2020\/06\/MP3-Download-300x300.png\" alt=\"MP3 Download\" width=\"121\" height=\"121\" align=\"center\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>To Know More&#8230;Visit us at:<br \/>\n<a href=\"https:\/\/josefranconline.com\/\">JoseFrancOnline.com<\/a><\/p>\n<p><span style=\"color: #ff0000;\"><strong>If you are interested in Internet Marketing, Get FREE GIFTS in:<\/strong><\/span><br \/>\n<a href=\"https:\/\/josefranconline.com\/internet-marketing\/im-squeeze.html\">&#8220;YOUR GIFTS&#8221;<\/a><\/p>\n<p>Our Product About Visual Marketing<br \/>\n<a href=\"https:\/\/josefranconline.com\/visualmarketingmate\">Visual Marketing Mate<\/a><\/p>\n<p>Become an affiliate and get commissions!<br \/>\n<a href=\"josefranconline.com\/affiliates.html\">JoseFrancOnline.com\/affiliates.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WHAT ARE YOUR BANNER ADS GOALS? Banner ads goals is to take a visitor, who clicks on one of them, through to one of your web properties. But beyond this you may have more specific goals. This could include bringing them directly to a sales or product page in hopes of them making a purchase. Or perhaps you\u2019re simply doing a list building campaign and trying to gain leads or contact info by forwarding them to a landing page with a free offer or gift. Maybe your goal is to learn more about your market, in which case you might be sending them to a survey or questionnaire. The final goal for click-throughs that we\u2019ll mention is simply content marketing. Perhaps you\u2019re simply trying to get your blog posts and articles in front of a lot of visitors in order to build a following, provide useful information, and perhaps even make a \u201csoft pitch\u201d within this content. Another sub-goal of content marketing worth mentioning is building a retargeting audience. There\u2019s plenty of data justifying this approach. People who are retargeted via banner ads are 70% more likely to convert! So the idea here is to simply stick a retargeting pixel on your site when you send visitors to your content (check out our retargeting guide for more detailed info on this). You can then retarget them wherever they are on the web with more relevant banner ads now that they are familiar with you and this time you can aim for something more desirable like a sale or an opt-in. OTHER BENEFEITS One very useful but less talked about benefit of banner advertising is brand awareness. You\u2019ve seen this work a thousand times. Year \u2018round you might see tv commercials for \u201cSmiley Taxi Cabs\u201d. It\u2019s not like you\u2019re sitting in your living room and suddenly bolt upright and call a cab at that moment. You don\u2019t need one. But weeks or maybe months later when you\u2019re leaving a birthday party after having a bit to drink and you need a cab, who are you going to google on your smartphone? Yup. Smiley Cab. The same goes for banner ads. Even when people don\u2019t click on them, you\u2019ll be subtly building top-of-mind awareness for your business and expanding the visual familiarity of your brand. Another benefit of banner advertising is the ability to track, assess, and test effectiveness. There are several metrics that can be used to measure various levels of effectiveness. The most basic level of assessment is your Click-through Rate or CTR. You can gauge the financial success of your ads by comparing your CTR against your advertising expenses which gives you your cost per click or CPC. Beyond this you can actually track the results of click-throughs (sales or opt-ins) versus your ad expenses. This can give you your cost per lead and cost per sale. Using conversion pixels you can test for even more complex results such as how far visitors get into your funnel or which blog posts they read after landing on your site. So that\u2019s the \u201cwhy\u201d of banner advertising. Click on the images below to download the PDF and MP3 files: To Know More&#8230;Visit us at: JoseFrancOnline.com If you are interested in Internet Marketing, Get FREE GIFTS in: &#8220;YOUR GIFTS&#8221; Our Product About Visual Marketing Visual Marketing Mate Become an affiliate and get commissions! JoseFrancOnline.com\/affiliates.html<\/p>\n","protected":false},"author":7,"featured_media":3139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39],"tags":[43,95],"class_list":["post-3128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","tag-internet-marketing","tag-online-marketing"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/josefranconline.com\/blog\/wp-content\/uploads\/2021\/03\/210320-Thumbnail-2.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/posts\/3128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/comments?post=3128"}],"version-history":[{"count":7,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/posts\/3128\/revisions"}],"predecessor-version":[{"id":3136,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/posts\/3128\/revisions\/3136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/media\/3139"}],"wp:attachment":[{"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/media?parent=3128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/categories?post=3128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/tags?post=3128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}