{"id":1153,"date":"2018-07-13T09:10:29","date_gmt":"2018-07-13T08:10:29","guid":{"rendered":"https:\/\/blog.josefranconline.com\/?p=1153"},"modified":"2018-07-13T09:17:54","modified_gmt":"2018-07-13T08:17:54","slug":"facebook-pages-just-got-a-lot-more-customizable","status":"publish","type":"post","link":"https:\/\/josefranconline.com\/blog\/facebook-pages-just-got-a-lot-more-customizable\/","title":{"rendered":"Facebook Pages Just Got a Lot More Customizable"},"content":{"rendered":"

\"\"<\/p>\n

Back in 2006, creating a Facebook Page was mind-numbingly simple. You picked your URL, uploaded a picture, filled out a few boxes, and that was it. Unlike its chief rival, MySpace, there was no mucking about with HTML, no picking the right animated backgrounds, no blinking green fonts to fine-tune.
\nOf course, the flipside of that simplicity was a complete lack of control. Your page was indistinguishable from every other. White background, Helvetica, blue buttons, a simple newsfeed-type layout.
\nFacebook has slowly been adding options to the mix the past few years. You still can\u2019t create a true rotating-skull-gif masterpiece like you could on MySpace, but you can make your page more useful to your audience.
\nThis week, Facebook began rolling out a new batch of settings for pages. These new options are aimed squarely at marketers; they\u2019re all about converting traffic into action (and paying Facebook for more action whenever possible).
\nHere\u2019s how to optimize your shiny new Facebook Page.<\/p>\n

#1: Brush up Your Images<\/h2>\n

It\u2019s not all \u201cbrave new world of tomorrow;\u201d most of the changes are far enough under the hood that your casual traffic won\u2019t notice them. Your trusty profile and cover photos are still the first thing people see:
\n So now is a good time to give both images a once-over. Are they visually compelling? Are they the right size and resolution? Make sure you\u2019re putting your best face forward. Your profile picture should be square, 170\u00d7170 pixels. The cover photo should be 851\u00d7315 pixels. Use a JPG for the cover photo if it has lots of color depth. For photos with large flat areas of color or lots of text, use PNG instead.
\nIf your images look good and your CTA button is ready to for action, you can start organizing your page.<\/p>\n

#2: Choose a Template<\/h2>\n

First, head to the \u201cSettings\u201d button at the top of your screen. Then select \u201cEdit Page\u201d:<\/p>\n

\"\"<\/p>\n

Here\u2019s where you can drill down into how your page looks to your potential audience. Start by having a look at the types of templates available. If you\u2019re in a few very specific industries, Facebook has you covered for a preset look:
\n\u2022\tShopping is for ecommerce sites. It highlights your products and encourages people to buy
\n\u2022\tVenues puts the focus on your upcoming events, hours, and location
\n\u2022\tGaming highlights your fans, with a tab for Groups where fans can connect.
\n\u2022\tPolitician encourages people to send messages, and features photos and videos your page shares
\n\u2022\tProfessional Services has a \u201cCall Now\u201d CTA and puts your Services tab up at the top of the list
\n\u2022\tRestaurants & Caf\u00e9s is designed to highlight your hours of operation, location and menu
\nEach of these templates automatically rearranges your tabs and buttons. Before you choose one, take a look at the details to see which tabs are featured\u2014if you pick a template that\u2019s missing some of your current tabs, those tabs will disappear.
\nIn the incredibly likely event that your industry doesn\u2019t fit neatly into one of these six templates, you can\u2026<\/p>\n

#3: Rearrange Your Tabs (And Your Feed)<\/h2>\n

Your page has a row of tabs on the left side that people can click to go straight to specific types of content.<\/p>\n

\"\"<\/p>\n

This is where you can make a huge difference in how your page looks and feels. In the new layout, the order of your tabs top to bottom determines the order content is displayed on your page.
\nIn other words: If you put the Photos tab at the top of the list, your latest pics will show right under your profile picture. If you put Events up top, visitors will see the event and your \u201cBuy Tickets\u201d CTA button first. You don\u2019t have to pin one post and hope for the best! You can show viewers exactly what you want them to see! O, frabjous day.
\nPut your most relevant content types at the top, and turn off tabs you don\u2019t need:<\/p>\n

Make sure your most visible content will lead to the action that\u2019s most valuable to your goals. If you\u2019re raising awareness, photos or videos might be the top. If you\u2019re keeping your audience up to date on news, keep your posts up top, etc.
\nNote that Facebook will sometimes add a \u201cFeatured for You\u201d box at the top of the feed for individual visitors, with content its almighty algorithms determined will be of most interest.<\/p>\n

#4: Take Advantage of the New Posting Templates<\/h2>\n

The final change you will notice is a row of colorful boxes underneath your usual \u201cWrite something\u201d post prompt:<\/p>\n

\"\"<\/p>\n

This is Facebook\u2019s less-than-subtle way of clueing us into new post templates(and, of course, subtly encouraging specific types of posts). Each icon leads to a custom form you can fill out to quickly create ads, invite discussion, create events, and more.
\nIf none of the templates is appealing, just click in the \u201cWrite something\u201d box to write a plain ol\u2019 post, just like grandpa and grandma used to write.<\/p>\n

#5: See the Final Results<\/h2>\n

Once you\u2019re done customizing and adding new content, take a look at what your page looks like to visitors. Your view is full of buttons, tips and tools to help you funnel advertising cash to Facebook. If you log out completely, you can look at the page as a visitor\u2014but the bottom half of the screen will have a big \u201cSign Up or Log In\u201d banner.
\nIt can take some clicking around to find the \u201cView as Visitor\u201d option\u2014it\u2019s hiding in the \u201cMore\u201d button just below your profile picture:<\/p>\n

\"\"<\/p>\n

Take a minute to look around and make sure your page is looking its best.
\nGive Your Facebook a Facelift
\nEven with these changes, Facebook Pages will never be confused with a properly-optimized, well-designed landing page. Still, you can exercise a lot more control now over how your audience encounters and interacts with your page.
\nSo brush up your images, get your tabs in order\u2014and most importantly, keep serving up quality content that will help you build an audience.
\nNeed more social media tips? Check out or most popular social media marketing posts of the year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Back in 2006, creating a Facebook Page was mind-numbingly simple. You picked your URL, uploaded a picture, filled out a few boxes, and that was it. Unlike its chief rival, MySpace, there was no mucking about with HTML, no picking the right animated backgrounds, no blinking green fonts to fine-tune. Of course, the flipside of that simplicity was a complete lack of control. Your page was indistinguishable from every other. White background, Helvetica, blue buttons, a simple newsfeed-type layout. Facebook has slowly been adding options to the mix the past few years. You still can\u2019t create a true rotating-skull-gif masterpiece like you could on MySpace, but you can make your page more useful to your audience. This week, Facebook began rolling out a new batch of settings for pages. These new options are aimed squarely at marketers; they\u2019re all about converting traffic into action (and paying Facebook for more action whenever possible). Here\u2019s how to optimize your shiny new Facebook Page. #1: Brush up Your Images It\u2019s not all \u201cbrave new world of tomorrow;\u201d most of the changes are far enough under the hood that your casual traffic won\u2019t notice them. Your trusty profile and cover photos are still the first thing people see: So now is a good time to give both images a once-over. Are they visually compelling? Are they the right size and resolution? Make sure you\u2019re putting your best face forward. Your profile picture should be square, 170\u00d7170 pixels. The cover photo should be 851\u00d7315 pixels. Use a JPG for the cover photo if it has lots of color depth. For photos with large flat areas of color or lots of text, use PNG instead. If your images look good and your CTA button is ready to for action, you can start organizing your page. #2: Choose a Template First, head to the \u201cSettings\u201d button at the top of your screen. Then select \u201cEdit Page\u201d: Here\u2019s where you can drill down into how your page looks to your potential audience. Start by having a look at the types of templates available. If you\u2019re in a few very specific industries, Facebook has you covered for a preset look: \u2022 Shopping is for ecommerce sites. It highlights your products and encourages people to buy \u2022 Venues puts the focus on your upcoming events, hours, and location \u2022 Gaming highlights your fans, with a tab for Groups where fans can connect. \u2022 Politician encourages people to send messages, and features photos and videos your page shares \u2022 Professional Services has a \u201cCall Now\u201d CTA and puts your Services tab up at the top of the list \u2022 Restaurants & Caf\u00e9s is designed to highlight your hours of operation, location and menu Each of these templates automatically rearranges your tabs and buttons. Before you choose one, take a look at the details to see which tabs are featured\u2014if you pick a template that\u2019s missing some of your current tabs, those tabs will disappear. In the incredibly likely event that your industry doesn\u2019t fit neatly into one of these six templates, you can\u2026 #3: Rearrange Your Tabs (And Your Feed) Your page has a row of tabs on the left side that people can click to go straight to specific types of content. This is where you can make a huge difference in how your page looks and feels. In the new layout, the order of your tabs top to bottom determines the order content is displayed on your page. In other words: If you put the Photos tab at the top of the list, your latest pics will show right under your profile picture. If you put Events up top, visitors will see the event and your \u201cBuy Tickets\u201d CTA button first. You don\u2019t have to pin one post and hope for the best! You can show viewers exactly what you want them to see! O, frabjous day. Put your most relevant content types at the top, and turn off tabs you don\u2019t need: Make sure your most visible content will lead to the action that\u2019s most valuable to your goals. If you\u2019re raising awareness, photos or videos might be the top. If you\u2019re keeping your audience up to date on news, keep your posts up top, etc. Note that Facebook will sometimes add a \u201cFeatured for You\u201d box at the top of the feed for individual visitors, with content its almighty algorithms determined will be of most interest. #4: Take Advantage of the New Posting Templates The final change you will notice is a row of colorful boxes underneath your usual \u201cWrite something\u201d post prompt: This is Facebook\u2019s less-than-subtle way of clueing us into new post templates(and, of course, subtly encouraging specific types of posts). Each icon leads to a custom form you can fill out to quickly create ads, invite discussion, create events, and more. If none of the templates is appealing, just click in the \u201cWrite something\u201d box to write a plain ol\u2019 post, just like grandpa and grandma used to write. #5: See the Final Results Once you\u2019re done customizing and adding new content, take a look at what your page looks like to visitors. Your view is full of buttons, tips and tools to help you funnel advertising cash to Facebook. If you log out completely, you can look at the page as a visitor\u2014but the bottom half of the screen will have a big \u201cSign Up or Log In\u201d banner. It can take some clicking around to find the \u201cView as Visitor\u201d option\u2014it\u2019s hiding in the \u201cMore\u201d button just below your profile picture: Take a minute to look around and make sure your page is looking its best. Give Your Facebook a Facelift Even with these changes, Facebook Pages will never be confused with a properly-optimized, well-designed landing page. Still, you can exercise a lot more control now over how your audience encounters and interacts with your page. So brush up your images, get your tabs in order\u2014and most importantly, keep serving up<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[41,39],"tags":[176,43,49],"class_list":["post-1153","post","type-post","status-publish","format-standard","hentry","category-home-business","category-internet-marketing","tag-facebook-marketing","tag-internet-marketing","tag-marketing"],"aioseo_notices":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/posts\/1153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/comments?post=1153"}],"version-history":[{"count":3,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/posts\/1153\/revisions"}],"predecessor-version":[{"id":2640,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/posts\/1153\/revisions\/2640"}],"wp:attachment":[{"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/media?parent=1153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/categories?post=1153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/josefranconline.com\/blog\/wp-json\/wp\/v2\/tags?post=1153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}