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Escape into Another World: Fantasy and Sci-Fi eBook Picks

Children's Books, Mystery/Thriller, Science/Technology

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Stay Informed and Inspired: Popular Non-Fiction eBooks

Education/Reference, Religion/Spirituality

eBooks for Entrepreneurs: Fuel Your Business Success

Children's Books, Mystery/Thriller, Science/Technology

Discover the Hidden Gems: Best Lesser-Known eBooks

Education/Reference, Religion/Spirituality

Unlock Your Potential with These Inspiring eBooks

Children's Books, Mystery/Thriller, Science/Technology

Top 10 Must-Read eBooks Finding for Personal Growth

Education/Reference, Religion/Spirituality

Artificial Intelligence and Robots

Artificial Intelligence, Internet Marketing

Artificial Intelligence (AI) and robots They are two related concepts that are often used interchangeably but have distinct meanings. Artificial Intelligence: (Click on the previous link to use it for free) Artificial Intelligence is a broad term that refers to machines that can think and learn independently. AI can include software and hardware components and can range from simple to complex. AI systems can be programmed to simulate human behavior and make decisions on their own. Examples of AI include self-driving cars, medical diagnostics, natural language processing, and robotics. Robots: Robots, on the other hand, are physical machines that are designed to carry out automated tasks. They are typically programmed to move and act in a certain way. A variety of industries, including manufacturing, agriculture, healthcare, and retail use Robots. Robotic technology has become increasingly advanced in recent years, with some robots able to learn and respond to their environment. Both Artificial Intelligence (AI) and robots: Both AI and robots have the potential to revolutionize the way we work, play, and interact with the world. They can help us automate tedious tasks, improve efficiency, and even increase safety. AI and robots can also be used to enhance our lives in ways that were once thought impossible, such as in the field of medical diagnosis and surgery. Ultimately, AI and robots are becoming increasingly integrated into our lives. While there are still challenges to overcome, the potential for AI and robots to transform the way we live and work is undeniable.

SEO strategy – 5 Tips to enhance it

Affiliate Marketing, Internet Marketing

SEO strategy content can be a confusing place to navigate, filled with tons of strategies that may or may not be outdated. As time passes and Google Bots get smarter, SEO strategy changes. Below, I will outline strategies that will ultimately allow you to answer consumer questions with ease and create a fundamental strategy that is flexible and adheres to Google’s ever-changing landscape. Google algorithm may change, but the importance of catering to your target audience never will. Here are five tips to enhance your SEO strategy: This may sound intuitive but it is the foundation of any successful SEO strategy. 💡 TRACK. YOUR. WEBSITE. 💡 More often than not, as SEOs, we can become so entrenched in our own seo strategy that we lose sight of how we are going to measure success. By setting up a solid infrastructure within Google Analytics, you are able to measure performance, track your traffic metrics, and see what content is performing. By leaning into your data, you are able to create formulated next steps and capitalize on what is bringing your site conversions! If you have never used Google Analytics before – no sweat! Go ahead and check out this guide on Google Analytics for beginners, to get a head start on tracking your progress to goals! We all have goals we wish to achieve with our business whether it be increasing traffic, revenue, or free trial signups – but how do we go about this in a productive way to make sure we are successful? Create SMART goals for your SEO strategy! Smart goals can be defined as: Specific Measurable Assignable Relevant Time-based By creating highly measurable goals, we can tie back to performance within our benchmarking tools mentioned above. An example of this could be the following: I am trying to drive an increase of 10% in organic traffic to my blog content by Dec 2021. By setting measurable goals with a timestamp, you can keep a pulse on how your content is performing. This allows you to see if your current strategy is successful (keep doing what you are doing) or can show you that it is not successful – so pivot your strategy. When creating content, user intent and engagement are hugely impactful to content performance. In the study below, you can see that long-form content takes the cake for sharability and user engagement across many social media platforms. By creating content that increases dwelling time, you are simultaneously keeping users engaged while decreasing the bounce rate. Engagement levels can also be reflected in social media shares. The more people who find your content useful, the higher the likelihood they will engage with your website to learn more and share with their online communities, so when in doubt – type it out! Bonus points for creating multiple pieces on a relevant topic in order to develop content hubs. Check out this guide to content hubs to get inspired for your SEO strategy! Doing some high-level competitor research is easier than it sounds. A good place to start is by typing your intended topic into Google and boom! You will see who is winning for page 1 opportunity and will be able to identify search competitors within seconds. Some next steps here would be to identify featured snippet opportunities and look for answer boxes or people also ask. Last, click into those winning URLs and identify how they are structuring their content. Are they creating bulleted lists? Are they using a variety of H2s and H3s? Are they using long-form style or short definition type answers? All of these factors will show you what Google finds valuable and will also give you a jumping point to start structuring your outline! Take a look at this page hierarchy guide and its importance in content creation! In order to create your keyword strategy, a good place to start is by looking at what competitors are doing. Ask yourself what is currently winning in the SERPs for your topic and if the intent is aligned with what you want to achieve. Let’s take an example of misalignment: I am a jeweler trying to sell red cross necklaces. My first instinct might be to target ‘red cross’ however, in the SERPs you would be targetting the nonprofit organization ‘American Red Cross.’ In this case, I would look at other defining factors about my product such as the ‘gold plated necklaces’ or ‘colorful cross necklaces.’ Following the alignment test, ask yourself the following question: Who is currently winning the SERPs for your topic? This allows you to identify search competitors which is different from product competitors. For example, in terms of a product line, two jewelers could be competitors in the jewelry space, however, they may not be competing in the SERPs. Your online competitors may actually surprise you so checking who’s winning on page 1 is extremely important to your strategy. Last, you will want to plug those winning URLs into a keyword tool such as SEMrush or ahrefs in order to gain insight into what those pages are ranking for. This will give you a solid base in order to close gaps and inspire your written content. Once you have your keyword strategy, plug those into your metadata to further convey to Google what your piece is about. The SEO rule of thumb is to keep your headers and descriptions within the recommended character amounts: H1: 20-70 Characters Meta Title: 56 Characters Meta Description: 156 Characters Another way to check your metadata is with this Google SERP Snippet optimization tool. This step is simple but can easily be forgotten. While creating your content, think about relevant content that is already on your website and plug it into your content. This will increase engagement within your site and allow interested users to continue their educational journey throughout your

Introspection 101

Self Help

The word introspection 101 means something simple but it is something exceedingly difficult. If you look up introspection in the Stanford Encyclopedia of Philosophy states that it is, “a means of learning about one’s own ongoing, or perhaps recently past, mental states or processes.” Looking at yourself, from a mental and emotional standpoint, and your actions in a mirror and analyzing them can be difficult and scary. Because of issues like your own biases, along with the almost vague nature of the word, this can become a burdensome task. But well worth it, as without introspection we can never have personal growth. Introspection and self-reflection lead to self-awareness and self-understanding and those lead to personal development, so should you choose to work on yourself following self-discovery. I believe that introspection 101 is a process that leads to an intuitive understanding of ourselves or greater insight into your life or mental state. At the University of Sydney, psychologist Anthony M. Grant discovered that people who displayed greater personal insight “enjoy stronger relationships, a clearer sense of purpose and greater well-being, self-acceptance, and happiness.” Along with his findings, another study showed that “people high in insight feel more in control of their lives, show more dramatic personal growth, enjoy better relationships, and feel calmer and more content.” The benefits sound great, so just how does the average person navigate introspection? 1.- Avoid Confirmation Basis. Confirmation bias is your natural tendency to search for, interpret, and even favor information that confirms or supports your current beliefs without taking into consideration the big picture. This is almost default for most people because we want to be right. I believe it can stem from grandiosity, thinking it is your way or the highway. Look for ways to challenge your conclusions. Seek information from a range of sources, not just ones that agree with you. This can create an echo chamber where all your biases will be reinforced. Try getting another’s opinion, discuss your thoughts with others. Ultimately, get the bigger picture before you decide. 2.- Look At Your Part In Situations. It’s helpful to make a list of your wrongdoing. Either where you were in the wrong or were hurt by someone else. Look at each interaction as subjectively as possible and write it out. Separate it into parts. The who, the when, and the why. Then take a moment and look your part in all of it. What could have done better or differently, were you being spiteful or judgmental, or are you shifting blame? Looking at yourself is never easy, even the Ph.D.’s admit that “introspection as it can cloud and confuse our self-perceptions, which can have a host of unintended consequences.” 3.- Stay Calm. Taking a hard look at yourself and your actions can bring up some heavy stuff. Take it slow and easy. The last thing you want is to get all revved up and do something you regret. Anger, disappointment, and feelings of loss may come up. You are taking a hard look at your past and that can be ugly. 4.- Have Support. I would recommend if you want to go all-in have a licensed therapist guide you through the rough times. If that is not an option to make sure you have people you can talk with whom will be nonjudgmental. 5.- The Practice Of Introspection 101. Take A Daily Inventory. At the end of every day, look over your interactions. Anything you did good, keep doing that. Anything you feel as you need to change, take steps in that direction to change it. Progress is all you’re looking for. If you chase perfection, you will never win. Other Ways to practice Introspection 101. There are different ways to practice introspection and self-reflection. The best way, however, is to ask yourself questions and record your responses in writing. So, find a comfortable, quiet spot, grab a drink, and sit down with a pen and paper. The questions you ask will depend on you and what you’d like to take from this process. There are some basics you can start with, though. For example, think about five lessons life has taught you thus far and record each of them. Unless you enjoy writing and want to go deep, keep your response to a sentence or two. At least, as you get started. Once you have your five lessons recorded, it’s time to dig in. For each lesson, ask how you learned the lesson, why you learned it, when you learned it, and exactly what you learned. Try to keep this to a paragraph. This is simply a starting point. Where you take your reflection from here is up to you. However, to get you started I’d like you to think back on what you believe are some of the most defining moments of your life. Choose three to get started. Take each defining moment in turn and get to know more about each. Think about your experience – what you did, what you were thinking, and how it felt at the time. What were you experiencing at that moment? What was going on inside you at that moment? Once you have done this you can reflect on what you have learned. What does the experience suggest to you and what can you learn from it? You can compare each experience to the values or principles you try to follow in life. Finally, you have to take the lessons you have learned and apply them in practice. How can you deal with future situations? What has reliving this experience taught you about who you were and how has it shaped you as you are now? Would you do something differently? What do you intend to do about this based on your period of reflection? To know more about Introspection 101, click on this link: https://josefranconline.com/thepowerofintrospection/

Free SEO Tools to Dramatically Increase Your SEO

Internet Marketing

Every small business hopes to be found online, but accomplishing that is not always an easy task. While you can create a killer website, if you aren’t using search engine optimization (SEO) techniques, you won’t be able to drive traffic to your site. To help boost your rankings, here are some of the best free SEO tools that you can get. Google Trends This is the go-to tool for determining the best keywords for your site. It allows you to view how search queries change over time when people search for your keyword. It also compares different words and phrases to see which ones will work best. With this information, you can use the right phrases on your site and within your blog posts to help boost your website traffic. Browseo This tool will show you how a search engine views your site. It strips down your site to the base level, getting rid of the fonts, headers, and images to display the relevant SEO information. When you can look at your site this way, you can see what might need improvement. To use the tool, enter your URL into the site. Screaming Frog This tool will crawl your website and look for SEO roadblocks and will provide you with a detailed report of the problem areas within your site. It will look for broken links, oversized files, missing metadata, duplicate pages, and internal links. You can use the results to improve your SEO and website. GTmetrix Having slow page speed can significantly hinder your SEO efforts. If you didn’t already know, site speed plays a significant role in search engine rankings. Use GTmetrix to double check the load rate of your site. To do this, enter your URL into the site, and get a score on your page speed and a list of ways that you can improve. Rank Checker Find out where your website lands in search engine results with Rank Checker. It will show you where your site shows up and will provide you with useful tips on how to improve your site. You can install the button on your toolbar, so you have easy access to the information. With this tool, you can keep a close eye on where your website stands. Responsive Design Test Search engines give special treatment to websites that look great on all devices, no matter their orientation or size. To make sure your site looks sharp on every device, make sure to use responsive website design. If you aren’t sure if your site uses a responsive design you can use this free tool to check. With the help of these six, free SEO tools you can ensure that your site will rank higher on the search engines and drive more traffic to your site.

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