Trying to decide what online marketing strategies are best for your small business can be challenging, as challenging as it is it’s still incredibly important. Which is where today’s episode we’re gonna go over three keys to successfully market your business online. You can quickly learn what you need to do to get back to running a business
Hello and welcome my name is Jose Franc and you’re watching the modern marketing show. We take different marketing tactics tools tips and strategies and break them down into bite-size action will clips that you can use to immediately take your business to the next level. With all of the online marketing strategies, tools, tips, tactics and advice out there it’s hard to separate the winners from losers. Or more importantly, which ones are going to provide the best bang for your marketing but fortunately there are three key tools that deliver great results time and time again regardless the business market or industry. So let’s get to them.
Your website is your businesses hub, a controllable online a state where you get to decide what to say, what to show and how to design it. Is also the online face of your company so you really want to make sure you’re sending the right message when a customer checks you out for the first time. Is website easy to find? It clean, modern and looks good on different screen sizes? And other services and contact details, easy to navigate to? Try to imagine visiting your website for the first time from your customer’s perspective and see what kind of image your website is giving about your company. Also don’t forget about page load speed. Slow loading web sites are quickly abandoned which means lost visitors and lost profits.
Now that your website is in top notch condition, it’s time to move on to what I found to be the most effective form of online advertising available today: Facebook Ads.
Facebook Ads allow you to create lazy targeted marketing campaigns and put them right in front of your target market. Facebook Ads are like TV, radio, magazines and newspapers all rolled up into one super platform. But instead of costing thousands and thousands of dollars, you can get started for as little as a couple dollars a day. If you’re just getting started running a Facebook ad can be as simple as pushing the boost post button. But you’ll eventually wanna graduate into running proper campaigns to really take advantage of all the features Facebook Ads have to offer.
Email marketing scares a lot of small business owners off, but it doesn’t need to. The truth about email marketing is that it can be as simple as sending a single email. The key with email marketing is to start now and then automate the process. Your email marketing campaign can be a monthly newsletter, a weekly blog update or daily tips on whatever it is you’re offering. If you’re not currently building your email list that don’t overthink it. Just start requesting your customers email addresses and then start writing to them with helpful advice. Over time they will tell you what they want more of your email marketing strategy will evolve to fit your market.
So thanks so much for watching. If you enjoyed this episode be sure to subscribe to the channel, give it a thumbs up, if you have any questions comments or suggestions for future video, I’m sure to leave them in the comments section below. If you’d like more content like this then head over to josefranconline.com and sign up for the modern marketing newsletter. Because this is where I share my best tips, tricks and strategies that I don’t share anywhere else. Take care for now and I’ll catch you next time on the modern marketing show
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